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Interviewer Sarah Elizabeth Hill, Founder of Bobi Media, invites you to login to her feed for a while with unique guests known for art, media, and entrepreneurial acumen. With advice in business and life, each guest is handpicked as someone who we think can provide meaning, value, and entertainment. Previously Sarah Elizabeth Hill was the talent for the Facebook Live show on Bookstr.com. She interviewed famous authors like Tony Robbins, Laurie Hernandez, Deepak Chopra, Neil Degrasse Tyson and more. She is currently the publicist for the successful podcast, Clear + Vivid with Alan Alda. Together she and the team have worked on over 350 podcast episodes in the last six years.
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How Conozco Is Bottling a Mezcal Moment
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What starts as a mezcal-fueled bar crawl in the West Village turns into a full-fledged business. In this episode, we sit down with Noah Sinkoff and Raf Ayala, co-founders of Conozco, a premium canned mezcal cocktail brand launching its first flavor. We crack open a can from their inaugural production run, talk through the realities of self-funding while working full-time, and explore what it really takes to launch a brand rooted in craft, culture, and connection. From customs issues to label redesigns to big dreams for the future, this is a mezcal startup story worth sipping on.