Login Podcast
Interviewer Sarah Elizabeth Hill, Founder of Bobi Media, invites you to login to her feed for a while with unique guests known for art, media, and entrepreneurial acumen. With advice in business and life, each guest is handpicked as someone who we think can provide meaning, value, and entertainment. Previously Sarah Elizabeth Hill was the talent for the Facebook Live show on Bookstr.com. She interviewed famous authors like Tony Robbins, Laurie Hernandez, Deepak Chopra, Neil Degrasse Tyson and more. She is currently the publicist for the successful podcast, Clear + Vivid with Alan Alda. Together she and the team have worked on over 350 podcast episodes in the last six years.
Login Podcast
Branding Entrepreneur and Mastermind Alan Siegel on Simplifying Complexity and Creating Iconic Brand Identities.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Alan Siegel (Siegel+Gale / Siegelvision) has quietly shaped how the world communicates through iconic identity systems like the MLB and NBA logos and through a philosophy that goes deeper than design: brand voice. Actually, he is one of the first to ever speak on the subject.
In this conversation, he shares how he built a global firm by pairing strategy with creativity, why purpose and positioning come before visuals, and how interviewing people inside companies (plus real market feedback) reveals the ideas organizations already have but don’t know how to express.
Alan also explains how his push for clarity, starting with simplifying Citibank’s dense legal documents into plain English, became the foundation for a career dedicated to making complex things understandable. We close with his take on AI’s role in branding, the importance of courage inside big organizations, and the principles he used to scale, lead, and keep the work original.