Episode Player

Talk To Us Directly

How much should you charge for your expertise, and what makes an audience willing to pay more?

In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can price their knowledge based on authority, relevance and the value they create. They discuss how a book can strengthen your positioning, why different audiences have different budgets, and how to avoid setting fees based only on time spent on stage.

They also cover keynote versus workshop pricing, packaging speaking engagements with books and added services, working across separate speaking and marketing budgets, and creating coaching, programs and other paid offers behind a book. Brad and Dixie also share practical ways to build the confidence to raise your fees, clearly state your price and increase your rates as your experience and results grow.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

FIND US

Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com