Behind The Fold

Eleanor Pendleton: The Calculated Risks, Six-Figure Launches & 'You Owe It to Yourself to Try' Mindset Behind Haléau Beauty

Rachelle Saevil Episode 53

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0:00 | 42:58

What does it really look like to build and rebuild a career while stepping deeper into motherhood? On this episode of Behind The Fold, I sit down with Eleanor Pendleton for an honest conversation about ambition, identity, and trusting your next evolution. From leaving a secure role at InStyle to launch Gritty Pretty, to intentionally closing that chapter at its peak and founding Haléau Beauty, this is a deep dive into the reinvention that happens when our professional and personal lives collide.

What we cover:

  • 1:41 - The leap from a secure publishing role at InStyle to launching Gritty Pretty
  • 7:05 - Why she closed a successful brand at its peak to make space for what was next
  • 10:45 - Turning a deeply connected community into a 17,000 person waitlist for Haléau Beauty
  • 22:00 - How motherhood reshaped her priorities and leadership
  • 32:11 - Navigating personal brand and privacy

We also talk about planning for postpartum, building a product based business while pregnant with her third baby and creating a shared vision with her family.

Connect with Eleanor:
Instagram: https://www.instagram.com/eleanorpendleton/
Haléau Beauty: https://haleaubeauty.com/

Let's Connect!
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