Behind The Fold
Behind every success story is a woman balancing the beautiful chaos of motherhood and a career – and “Behind the Fold” is here to share the raw, unfiltered truth of what that really looks like. Hosted by Rachelle Saevil, this podcast is for ambitious women who are navigating the highs and lows of being career-driven mothers. It’s not about perfection; it’s about embracing the mess, letting go of unrealistic expectations, and finding a sustainable path to success — without sacrificing your sanity.
Embrace the raw, candid conversations with women who are redefining what it means to "have it all” - not by following a cookie-cutter formula, but by making it work in their own way. Whether you're a career-driven mom, an aspiring entrepreneur, or someone navigating the challenges of family life, this podcast offers real stories, practical advice, and a supportive community for women who are in the trenches and thriving, imperfections and all.
Join in each episode for inspiration, advice, and a community of women who understand the struggle and the beauty of balancing it all. Whether you’re trying to climb the corporate ladder, launch a business, or simply balance the demands of both motherhood and professional life, “Behind the Fold” is your go-to space to reflect, learn, and grow.
Behind The Fold
Georgia Gazal on Building a Cult Brand with a 6-Month-Old at Home
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Launching a brand is hard. Doing it with a six-month-old at home is a different beast entirely. In this episode of Behind The Fold, I sit down with Georgia Gazal, founder of First Thing Underwear, to hear how she grew her underwear line into one of Australia’s most talked-about names.
Georgia shares the reality of building a product-based business from her garage, navigating stock shortages, creating a brand that genuinely connects with women, and balancing entrepreneurship with motherhood.
Here’s what we cover:
- 03:08 – Where Georgia’’s entrepreneurial drive came from and how the idea for First Thing was born
- 07:14 – Launching a business with a six-month-old and the realities of those early days
- 10:30 – The Meta ad that unexpectedly changed the trajectory of her strapless bra
- 22:49 – Building self-belief as a founder and overcoming self-doubt
- 34:54 – The brand-building framework Georgia still uses to guide every decision
You don’t need to have everything figured out before you begin. Confidence is built through action. Share this episode with a woman who is building a business, navigating motherhood, or looking for the courage to back herself.
Connect with Georgia:
Linkedin: linkedin.com/in/georgia-gazal-a75736113/
First Thing Underwear: instagram.com/first.thing
Website: https://firstthing.com.au/
Let's Connect!
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Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube
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