Tidemark Talks
Tidemark Real Estate Services is a privately held, full-service commercial real estate company based in Orange County, California. Our mission is to create value for our clients through creative, professional and effective brokerage and management services with a focus in Orange County industrial real estate.
Tidemark Talks
How Darren Rude Built Youtheory into a Global Brand | Tidemark Talks
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Discover how Darren Rude went from bottling pickles at age 5 to founding Youtheory, one of the most recognized wellness brands in the world. In this episode of Tidemark Talks, Darren opens up about his entrepreneurial roots, servant leadership, faith, and building a global impact—from Costco shelves to Indian turmeric farms. Whether you're a startup founder or a seasoned business owner, this story will inspire you.
Timestamps:
00:00 – Meet Darren Rude, Founder of Youtheory
02:17 – Family legacy: Pickles, Progresso & passion for food
07:51 – Early exposure to Costco & grocery sales
18:11 – The moment Youtheory was born
19:43 – The shelf-space lesson that changed everything
23:46 – Starting Youtheory during a legal battle
26:10 – Marketing through passion: NASCAR, concerts, and Kind Bars
29:34 – How he got into 60,000+ retail stores
32:11 – Hands-on leadership: forklift nights & production lines
37:39 – Giving back: water & education for Indian farming villages
43:52 – Life after exit: Building an organic ranch in Wyoming
49:56 – Leading without fear through faith
53:09 – Books that shaped his mindset
59:45 – How a cold call at age 15 led to a real estate empire