Tidemark Talks
Tidemark Real Estate Services is a privately held, full-service commercial real estate company based in Orange County, California. Our mission is to create value for our clients through creative, professional and effective brokerage and management services with a focus in Orange County industrial real estate.
Tidemark Talks
How Coby & Kyler Isaoglu See the Future of Branding, Social Media, & Real Estate | Zill Media
Follow Coby: https://www.instagram.com/cobyisaoglu/
Follow Kyler: https://www.instagram.com/kylerisaoglu/
From small podcast beginnings to working with Mike Tyson and major brands, Coby & Kyler Isaoglu share how they built Zill Media into a powerhouse creative agency. In this conversation, they reveal their growth strategies, wild behind-the-scenes stories, and the future of social media & content creation.
Our website: https://tidemarkrealestate.com/
Instagram: https://www.instagram.com/tidemarkrealestate/
TikTok: https://www.tiktok.com/@tidemarkrealestate
Linkedin: https://www.linkedin.com/company/18063320/admin/dashboard/
Timestamps:
00:20 – Lean teams vs. big brokerages: efficiency over headcount
01:47 – Growing in step functions & the stress of scaling
03:09 – Saying no to clients & referral-driven growth
04:01 – The liquor store commercial that almost got the cops called
05:30 – Why video is Zill’s biggest entry point
06:42 – From agency to influencer/talent brokering
12:26 – How their podcast led to working with Mike Tyson
17:24 – First Tyson 2.0 project goes viral with 10M+ views
24:22 – Why daily content (and strong ideas) beat expensive gear
25:32 – Case study: divorce lawyer turned viral TikTok brand
28:42 – From zero to 200K followers: a soccer club’s growth
29:40 – Metal stamping shop goes viral with bold content hooks
33:11 – The rise of clipping culture on Twitch & Kick
36:13 – Renting vs. owning: real estate for young companies
40:16 – The flex culture: Lambos, fake jets, & social media perception
43:42 – Future goals: Zill Media’s dream content warehouse