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FMCG Weekly
Welcome to FMCG Weekly, your go-to podcast for the most insightful trends and innovations in the fast-moving consumer goods and retail industries across the UK and Europe.
Each week, we scan the latest news from the UK, France, Germany, the Benelux, Scandinavia, the US, and beyond, cutting through the noise to deliver the most relevant stories for industry experts and senior managers. A note about our voices: We use AI narration technology to bring you this content.
Subscribe to FMCG Weekly today and never miss the trends driving the future of FMCG and retail!
FMCG Weekly
Black Friday: Three Strategies Beyond Simple Discounting
Welcome to the FMCG Weekly podcast, curated by Accuris.
This episode, we'll be exploring three innovative Black Friday strategies that go beyond simple discounts to optimize revenue and create truly memorable customer experiences.
We'll discuss how brands can leverage personalization and exclusivity, align promotions with customer values, and create engaging experiences that resonate with today’s discerning shoppers. We look at examples from Nike, Charlotte Tilbury, Lush, Sephora and others.
Stay tuned for expert insights and practical advice from Accuris on how to make this Black Friday a success.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management