FMCG Weekly

From Coca-Cola's Q3 revenue management success to luxury brands losing ground

Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies Season 1 Episode 3

This week on FMCG Weekly, we delve into Coca-Cola's impressive Q3 results driven by price increases, the mixed reception of its AI-generated Christmas ad, and the impact of price hikes on luxury brands, which are losing customers to resale platforms and mid-tier competitors. Tune in for expert insights from Accuris on how brands can adapt to these shifting consumer trends.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management