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FMCG Weekly
Welcome to FMCG Weekly, your go-to podcast for the most insightful trends and innovations in the fast-moving consumer goods and retail industries across the UK and Europe.
Each week, we scan the latest news from the UK, France, Germany, the Benelux, Scandinavia, the US, and beyond, cutting through the noise to deliver the most relevant stories for industry experts and senior managers. A note about our voices: We use AI narration technology to bring you this content.
Subscribe to FMCG Weekly today and never miss the trends driving the future of FMCG and retail!
FMCG Weekly
Kellogg’s Bold Moves, Marks & Spencer’s Comeback, and Hyperlocal Marketing
This week on FMCG Weekly, we explore three key topics transforming the FMCG industry. Discover how Kellogg’s is reinventing breakfast with a bold £12 million campaign featuring Cornelius the Cockerel and innovative factory upgrades. Dive into an analysis of the 2024 stock market’s biggest winners and losers, including Marks & Spencer’s impressive comeback and Ocado’s ongoing challenges. Finally, learn about the rise of hyperlocal marketing, where brands are using technology and local insights to connect with diverse consumer markets. Tune in for the latest trends, strategies, and expert insights shaping the future of FMCG.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management