Unilever's CEO Shake-Up, Breakfast Promotions and P&G's use of AI in Advertising Artwork

FMCG Weekly

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FMCG Weekly

Unilever's CEO Shake-Up, Breakfast Promotions and P&G's use of AI in Advertising

February 25, 2025 • Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies

This week on FMCG Weekly, we cover Unilever’s shocking CEO change, the impact of promotions on Germany’s breakfast market, and Procter & Gamble’s AI-driven advertising strategy. Hein Schumacher exits Unilever despite strong financial results, with CFO Fernando Fernandez stepping in to accelerate transformation. In Germany, yogurt and sweet spreads thrive due to promotions, while traditional cereals decline. Meanwhile, P&G leverages AI for precise audience targeting, ad optimization, and cost-saving strategies, reshaping the role of marketing agencies.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management