Price War in the UK and the 95-year Rivalry between P&G and Unilever Artwork

FMCG Weekly

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FMCG Weekly

Price War in the UK and the 95-year Rivalry between P&G and Unilever

March 19, 2025 • Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies • Season 1 • Episode 11

This week, we dive into the £3.5bn supermarket stock market sell-off as Asda triggers a price war. Plus, P&G strengthens its dominance over Unilever, while Unilever bets big on social-first marketing. What does this mean for FMCG brands and retailers?

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management