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FMCG Weekly
Welcome to FMCG Weekly, your go-to podcast for the most insightful trends and innovations in the fast-moving consumer goods and retail industries across the UK and Europe.
Each week, we scan the latest news from the UK, France, Germany, the Benelux, Scandinavia, the US, and beyond, cutting through the noise to deliver the most relevant stories for industry experts and senior managers. A note about our voices: We use AI narration technology to bring you this content.
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FMCG Weekly
UK Inflation, Amazon Innovation, and the End of Copy-Paste Calendars
This week on FMCG Weekly, we explore Amazon’s strategic launch of its first FMCG-focused promotion week in Germany, signaling a major push into everyday essentials and retail media. We also dive into Kraft Heinz’s ongoing strategic overhaul amid declining revenues and Berkshire Hathaway’s board exit. In the UK, inflation surges to 3.5% are reshaping consumer behavior and pressuring margins. Finally, we introduce the idea of a “Promo Reset”—a radical rethinking of FMCG promotional strategy that demands zero-based planning and a sharper focus on shopper-driven, data-informed value creation. It’s time to challenge the status quo of promotion planning.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management