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FMCG Weekly
Welcome to FMCG Weekly, your go-to podcast for the most insightful trends and innovations in the fast-moving consumer goods and retail industries across the UK and Europe.
Each week, we scan the latest news from the UK, France, Germany, the Benelux, Scandinavia, the US, and beyond, cutting through the noise to deliver the most relevant stories for industry experts and senior managers. A note about our voices: We use AI narration technology to bring you this content.
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FMCG Weekly
The Halloween Hall of Promotional Horrors!
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Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies
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Season 1
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Episode 38
In this ghoulishly good Halloween special of FMCG Weekly, we dig up five bone-chilling promo disasters that left profits six feet under — from Heinz’s saucy domain debacle to supermarket schemes that fed on their own categories like retail cannibals. But fear not, brave marketer! After the screams come the schemes: we share eight exorcism-level strategies to banish cannibalisation and raise your ROI from the dead. Armed with Accuris' monstrously massive benchmark database, this episode gives every FMCG exec the garlic, stakes, and data they need to survive the dark arts of trade planning. Because not every sales spike is a treat — some are tricks in disguise.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management