9.4% Promo Spike in the UK, Red Bull's Antitrust Probe; The Italian Pasta War Artwork

FMCG Weekly

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FMCG Weekly

9.4% Promo Spike in the UK, Red Bull's Antitrust Probe; The Italian Pasta War

November 13, 2025 • Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies • Season 1 • Episode 38

This week, UK grocery promotions surged 9.4% , a desperate move in a market where 94% of promos fail to add category value. This masks a "hidden cost" , as retailers like Asda see sales collapse 3.9% while shoppers flock to premium own-label. We also cover the EU antitrust probe into Red Bull, alleging it "misused its role as a category manager" to block rivals. Finally, we analyse the 107% "trade-killing" tariff on Italian pasta , and the explosive allegation that a competitor with Italian ties orchestrated the move.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management