FMCG Weekly

The Rise of Personalised Pricing in Grocery

Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies Season 2 Episode 13

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0:00 | 9:37

This week examines the rise of personalised pricing across FMCG and grocery, and the regulatory and trust pressures now constraining it. We separate rules-based, dynamic and personalised pricing, and explain why retailers route personalisation covertly through loyalty schemes rather than visible shelf surges. We cover the United Kingdom's dual-pricing model and the competition authority's verdict, then contrast approaches at Albert Heijn, REWE and Carrefour, and the supplier response from Nestlé, Coca-Cola and a new cross-industry measurement alliance. We close with tightening regulation on both continents, the centrality of consumer trust, and the coming world of double-sided algorithmic commerce between retailer and shopper agents.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management