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FMCG Weekly
Welcome to FMCG Weekly, your go-to podcast for the most insightful trends and innovations in the fast-moving consumer goods and retail industries across the UK and Europe.
Each week, we scan the latest news from the UK, France, Germany, the Benelux, Scandinavia, the US, and beyond, cutting through the noise to deliver the most relevant stories for industry experts and senior managers. A note about our voices: We use AI narration technology to bring you this content.
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FMCG Weekly
Who Really Won the World Cup at the Checkout?
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The World Cup delivered FMCG sales uplifts across markets, but the underlying sources differed dramatically. UK beer and supermarket sales surged, France saw match-dependent spikes, US growth concentrated in host cities, Germany benefited from extreme heat, Norway recorded strong beer growth, while Dutch campaigns added little corrected market growth. The key RGM lesson is that uplift is not automatically incremental or profitable. Sales may come from category expansion, competitive switching, retail or channel switching, cannibalisation, subsidised baseline, value upgrading or stockpiling. Businesses should therefore evaluate where growth came from, not simply how much they sold, before declaring an activation successful.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management