FMCG Weekly

FMCG Q2 Results: Five Patterns That Matter

Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies Season 2 Episode 17

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0:00 | 11:48

Q2 results confirm that FMCG's growth engine has shifted from price to volume, with Unilever posting its best volume quarter since 2010 and Coca-Cola growing unit cases five percent. But the funding differs sharply. Most companies finance volume through productivity programmes, Coca-Cola and L'Oréal self-fund through brand strength, while Essity trades value for volume. PepsiCo's failed American price cuts prove that discounts alone do not create demand. With the consumer world split between a squeezed America and buoyant emerging markets, volume quality, not quantity, is the industry's new scoreboard.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management