The Scaling Made Simple Podcast

The #1 Mistake New Entrepreneurs Make (And How to Fix It) – with Cameron Williams

Jonathan

What’s the secret to building a scalable, profitable consulting business? In this episode, Cameron Williams — founder of Kinley Consulting — shares how choosing the right niche and confidently pricing his services transformed his growth. We dive into how he built a solid team, streamlined operations, and used marketing strategies that actually work.

If you're struggling with underpricing, unclear offers, or wearing too many hats, this episode is your blueprint. Cameron breaks down his journey, lessons learned from paid ads, tips for setting client expectations, and how to build a business that runs without you.

Whether you're just starting or ready to scale, this conversation is packed with insights you can apply today.

🎯 Topics covered:

  • Niche selection and why it matters
  • Confident pricing strategies
  • Building a team and delegating smart
  • Sales and marketing that convert
  • Operational systems that scale
  • Client communication tips
  • Lessons from growing a consulting business

🎙️ Guest: Cameron Williams, Founder of Kinley Consulting
🌐 Website: www.kinleyconsulting.com (K-Y-N-L-I Consulting)
📩 Email: cameron@kinleyconsulting.com
📱 Follow for free content & insights: Facebook page – Kinley Consulting
🧠 Content includes: case studies, client challenges, real-time insights, and valuable business tips (3–5 posts daily)