Massive Business Scaling With 2.5 Kids & NO Bootstrapping

Bringing Up Business

Bringing Up Business
Massive Business Scaling With 2.5 Kids & NO Bootstrapping
Sep 30, 2025 Episode 19
Yumari Digital

Bri West, co-founder of Somerled, shares her massively successful intersection of business and parenting. 

Somerled has used market research and data analysis to design 700+ short term rentals that surpass the competition and maximize cash flow, with results that average 30-50% increase in revenue. Bri dives into her journey from long-term to short-term rental investments, the importance of asking for help, and the challenges of scaling a service-based business. They discuss financial management, pricing strategies, and the dynamics of working with a spouse. Bri also opens up about her plans for maternity leave and her dreams for her family and business.

About Bri West

Bri West is a co-owner of Somerled Designs with a strong background in marketing. From her experience in the marketing industry, she has the expertise to identify the right target audience and design tactics that will truly make an STR property shine.

Throughout her career, Bri has spearheaded countless impactful marketing campaigns, resulting in significant revenue growth and increased brand visibility for various organizations. Her exceptional ability to analyze market trends, target specific audiences, and come up with innovative solutions consistently delivers exceptional results. Now, Bri brings her expertise to the STR world, treating each design project as an opportunity to drive a higher return on investment for STR investors.

Bri is also an STR investor herself. Having purchased, set up, and managed over 10 successful STR properties, Bri understands the investor's point of view. At Somerled, she caters to these needs by focusing on efficient design for quick setup and cash flow, streamlined processes to accommodate busy investors, and smart furniture choices based on Bri's understanding of guest wear and tear. Her goal is to ensure that STR investors have a seamless and profitable experience at Somerled.

Overall, Bri is results driven with a proven ability to design STR properties that stand out from their competition, attract more bookings, and generate more revenue.

somerleddesigns.com

@somerled.designs

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Episode Artwork Massive Business Scaling With 2.5 Kids & NO Bootstrapping 46:13 Episode Artwork Building a Successful Design Consultancy 35:06 Episode Artwork Family Planning as a Solopreneur 45:29 Episode Artwork Good Health for Business & Family 53:42 Episode Artwork The Power of Observation 57:24 Episode Artwork Finding Your True Passion to Succeed in Business 38:44 Episode Artwork How to Create a Healthier Home to Live & Work In 50:05 Episode Artwork Creating a Supportive Work Culture for Families 1:02:26 Episode Artwork Pay Me in Plane Tickets: Designing Business & Balance 1:01:52 Episode Artwork Supporting Your Marriage While Navigating Kids & Business 1:05:33 Episode Artwork Navigating the Newborn Stage as a Father & Entrepreneur 1:05:06 Episode Artwork Unlocking Potential with a Free Business Mentor via SCORE 46:08 Episode Artwork The ROI of Connecting With Others 44:56 Episode Artwork Thinking Out of the Box as a Single Mom & Entrepreneur 37:23 Episode Artwork The Value of Travel 51:44 Episode Artwork Understanding Your Worth as an Entrepreneur and Mom 1:19:01 Episode Artwork Building Restaurants From Scratch and Designing a Life With Free Time for Your Family 32:56 Episode Artwork Mom of 3 Loses Life Savings Then Starts a Business Helping Others 1:08:27 Episode Artwork Nurturing Emotional Intelligence in Business and Family 35:47 Episode Artwork Trailer 2:28