Bending Over Backwards
What does it take to bend over backwards and change the game—whether in medicine, business, or life? Dr. James Adkins has spent over 27 years doing just that, breaking barriers in spine care and beyond. Now, he’s pulling back the curtain to bring you bold, no-holds-barred conversations with visionaries, risk-takers, and trailblazers from all walks of life. From life-changing breakthroughs to unfiltered stories of success and struggle, this podcast will leave you stretched, inspired, and standing taller than ever. Get ready to discover how bending over backwards can change everything.
Bending Over Backwards
Ep. 3 - Crisis Control: Melissa Rein Lively’s Blueprint For Reinvention And PR Mastery
When a viral scandal could have ended her career, Melissa Rein Lively turned it into a defining moment. In this riveting episode, the PR visionary takes us inside her journey of redemption, resilience, and reinvention. With unflinching honesty, Melissa reveals how she navigated the fallout of public scrutiny, rebuilt her reputation, and used her expertise to turn the media narrative in her favor. Her story isn’t just about survival—it’s a masterclass in thriving through adversity.
Melissa dives deep into the strategies behind her success, from leveraging storytelling to reclaim her personal brand to using social media as a powerful tool for connection and impact. She shares actionable insights on mastering PR in a digital-first world, handling crises with confidence, and finding clarity through mindfulness and wellness practices. Whether you’re building a brand, managing a reputation, or simply looking for a blueprint to transform challenges into opportunities, this episode is packed with tools, inspiration, and game-changing advice.
Contact Dr. James Adkins:
Website: Arizona Pain Treatment Centers
Website: Endoscopic Spine Treatment in Phoenix - Escape Spine Surgery
Phone Number: 602-265-8800
Instagram: @drjamesadkins
Instagram: @azptc
Instagram: @escapespinesurgery
YouTube: @Dr.JamesAdkins