Bending Over Backwards
What does it take to bend over backwards and change the game—whether in medicine, business, or life? Dr. James Adkins has spent over 27 years doing just that, breaking barriers in spine care and beyond. Now, he’s pulling back the curtain to bring you bold, no-holds-barred conversations with visionaries, risk-takers, and trailblazers from all walks of life. From life-changing breakthroughs to unfiltered stories of success and struggle, this podcast will leave you stretched, inspired, and standing taller than ever. Get ready to discover how bending over backwards can change everything.
Bending Over Backwards
Ep. 24 - How She Made a Beauty Brand That People Trust | Melissa Langberg
How do you go from working in a tiny 200 sq ft boutique…
To building one of the most trusted clean skincare destinations in the Southwest?
In this episode, Dr. James Adkins sits down withMelissa Langberg, founder of Citrine Natural Beauty Bar, to uncover the real story behind clean beauty, greenwashing in the industry, and what it really takes to grow a purpose-driven business—while raising a family.
We dive into:
✅ The truth about “clean beauty” and hormone-disrupting chemicals
✅ How Melissa built her loyal community (before it was trendy)
✅ Why most skincare products aren’t as safe as they claim
✅ Balancing motherhood and entrepreneurship
✅ The emotional toll of postpartum anxiety—and how skincare became her anchor
✅ The myth of preservatives and shelf life in natural products
✅ How to transition into non-toxic living without overwhelm
This episode isn’t just for skincare fans.
It’s for anyone building something that matters—especially if you’ve ever wondered how to stay grounded while scaling a business.