Bending Over Backwards
What does it take to bend over backwards and change the game—whether in medicine, business, or life? Dr. James Adkins has spent over 27 years doing just that, breaking barriers in spine care and beyond. Now, he’s pulling back the curtain to bring you bold, no-holds-barred conversations with visionaries, risk-takers, and trailblazers from all walks of life. From life-changing breakthroughs to unfiltered stories of success and struggle, this podcast will leave you stretched, inspired, and standing taller than ever. Get ready to discover how bending over backwards can change everything.
Bending Over Backwards
Ep. 36 - How Do You Actually Make Money in Action Sports? | Parker Smith
How do you turn a small Instagram page into a company with over a million followers?
In this episode, Parker Smith shares how he started posting ski videos for fun and ended up co-founding Get Send, a media company working with some of the biggest names in action sports. We talk about his journey from college student to entrepreneur, the leap from a stable job to running a business, and what it’s really like to grow an audience across Instagram, TikTok, and YouTube.
You’ll hear about:
→ Building a community in action sports
→ Dealing with fear, doubt, and big risks in business
→ Why Instagram still beats TikTok for their audience
→ The future of AI in action sports media
→ Staying healthy after injuries and training to keep doing what you love
Whether you’re into action sports or building your own business, this episode is packed with stories and lessons you can use right away.
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