Host as Guest
We turn the tables on vacation rental property managers. We invite PMs to be our guests, and they take us behind the scenes to give us a glimpse of how they work. They share their personal struggles, LOL-moments, insider secrets, and champagne-worthy successes. They reveal how they ensure guests return time after time and maximise their profits.
Host as Guest
From Zero to 45% Repeat Guests in DB: Return Guests On Repeat with Rose Tipka
Unlock the secrets to skyrocketing direct bookings and cultivating a loyal base of return guests with Rose Tipka, owner of Your Family's Place! In this information-packed episode, Rose shares her innovative strategies for building an independent hospitality brand and achieving an impressive 40% repeat guest rate – all without relying on Airbnb.
Discover actionable direct booking best practices, including how to:
- Craft a compelling brand identity that resonates with your ideal guest.
- Identify and cater to a lucrative niche market (like multi-generational families).
- Design properties with unique amenities and accessibility features that create unforgettable experiences.
- Master the art of "endurance marketing" through engaging content creation and strategic social media engagement (Instagram stories, reels and carousel posts).
- Leverage guest surveys to gather invaluable insights and personalize the guest experience.
- Implement dynamic pricing strategies to maximize revenue and incentivize direct bookings on your direct booking website.
- Harness the power of influencer marketing to reach new audiences and drive traffic to your direct booking website.
- Create memorable "talk triggers" that generate buzz and word-of-mouth referrals.
- Implement innovative tactics like "Vacation Hero Certificates" and "Magic Boxes" to surprise and delight guests.
- Retargeting campaigns for existing guests.
- Email marketing strategies for retention.
Learn how Rose's "waist-down rule" simplifies family stays, why she prioritizes quality over quantity, and how she transformed a simple cookie recipe into a powerful brand ambassador.
Whether you're a seasoned host or just starting out, this episode is your roadmap to building a thriving direct booking website, fostering guest loyalty, and achieving long-term success in the short-term rental industry.
