Money's in Niches: How to Pick Your Niche and Become a Master in It

Host as Guest

Host as Guest
Money's in Niches: How to Pick Your Niche and Become a Master in It
May 26, 2025 Season 2 Episode 2
Leo Walton from Truvi

Join us for an insightful conversation with Kyle James, CEO of Atomic Stays, at the SDR Hospitality Summit! Kyle shares his journey from managing a few properties to overseeing 175 across Colorado, emphasizing the importance of local expertise and a "act like an owner, feel like a guest" philosophy. Discover how Atomic Stays balances direct bookings with OTAs like Airbnb, Expedia, and booking.com, and their unique partnership with Marriott, offering access to a valuable clientele. Kyle dives deep into the nuances of managing properties in diverse Colorado markets, from the bustling city of Denver to the ski resort meccas of Winter Park and Vail, highlighting the shift towards year-round tourism with summer events and activities.



  • Local Expertise Matters: Atomic Stays prioritizes hiring local employees who understand the nuances of Colorado's short-term rental markets.
  • "Act Like an Owner, Feel Like a Guest": This core value drives Atomic Stays' approach to property management and guest experience.
  • Diversify Booking Strategies: Atomic Stays balances direct bookings with OTAs like Airbnb, Expedia, and Booking.com, and leverages a partnership with Marriott.
  • Embrace Year-Round Tourism: Focus on summer activities and events in mountain towns like Winter Park and Vail to maximize occupancy beyond ski season.
  • Invest in High-Quality Content: Use professional video and photography to attract less price-sensitive guests through targeted marketing campaigns.
  • Prioritize Operational Excellence: Implement meticulous cleaning and maintenance systems with thorough documentation.
  • Empower Your Communications Team: A local, knowledgeable communications team is crucial for resolving issues and providing exceptional guest service.
  • Advocate for the Industry: Get involved in local advocacy groups like the Mile High Host Board to protect the rights of short-term rentals and promote community harmony.
  • Explore Commercial Opportunities: Consider obtaining lodging licenses for suitable properties to operate under more flexible regulations.
  • Focus on Niche Markets: Specialize in specific types of properties (e.g., mountain homes) to develop expertise and deliver exceptional service.
  • Be Resourceful in Remote Locations: Utilize creative solutions to find cleaners, handymen, and other resources in remote areas.

Tune in to gain valuable insights into the short-term rental industry, the power of exceptional service, and the importance of community advocacy.

Follow us on Social Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠