Decision Intelligence

Unilever: How Decision Intelligence is Revolutionizing Demand Sensing for the CPG Market

Fred Laluyaux Season 1 Episode 1

Unilever, one of the world’s most admired and innovative fast-moving consumer goods (FMCG) companies has continued to unleash its people's potential and take customer satisfaction to a new level using AI-powered decision intelligence. 

In this episode of the Future of Decisions Now Podcast, Unilever’s Juan Carlos Parada, Executive Vice President of Global Customer Operations, reveals how decision intelligence is enabling market-changing innovation for the CPG industry. Unilever’s Sky project, an intelligent demand fulfillment system, is generating an astonishing 8 million forecast combinations by SKU by store per day — bringing massive impact to its end-to-end connected value chain.  

Parada also discusses Unilever’s move from “doing digital” to “being digital” and its revolutionary path toward the number one supplier in its market through a customer-centric, technology-driven, and people-first mindset.

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