Si tu détestes le Marketing, c'est normal !

Nous déconstruisons les mythes marketing qui usent les nerfs et perdent les entrepreneurs, puis nous montrons comment partir de l’expérience vécue pour bâtir des offres claires et désirables. Des onomatopées aux sourires, nous suivons les signes concrets qui prouvent la valeur.

• critique des plans marketing théoriques
• pourquoi le client ne peut répondre aux mauvaises questions

Pose-toi cette question: quel est l’onomatopée ou signe non verbal que tes clients préfèrent quand ils travaillent avec toi?

Bienvenue dans LES AFFRANCHIS, le podcast des audacieux qui osent bâtir leur propre modèle de réussite.

Je suis Laetitia, entrepreneure, ambitieuse et libre. Depuis 12 ans, je guide les bâtisseurs atypiques, les ambitieux et les esprits libres à transformer leur vie en véritables œuvres d’art.

Si tu veux bâtir une vie où beauté et simplicité se rencontrent pour laisser un héritage puissant – pour toi, tes enfants et le collectif – alors tu es au bon endroit.

Chapters

• 0:00 Mise En Contexte À Ibiza
• 2:16 La Crédibilité Marketing De L’Hôte
• 2:56 Critique Des Plans Marketing Théoriques
• 5:18 La Métaphore De La Boulangerie
• 7:11 Pourquoi Le Client Ne Peut Répondre
• 8:19 Frustration Et Dégoût Du Marketing
• 10:40 L’Exemple De L’Hypnose À Distance
• 14:03 Remettre En Question Les “Idéaux Clients”
• 16:13 Se Faire Payer Pour Ce Qu’On Est

Transcript

SPEAKER_00: 0:54

Hello and this episode is enregistried in direct of Ibisa. And I really happy to see what I did after days in circles with my clients, in pay, and that I did in hot joy in other spaces, these are where you speak, I don't know what you want. And there are spaces that are also great like my podcast. Then, when we launch an entrepreneur, we demand to pass a lot of theory of marketing. And I can say because I'm the world of marketing. I have two master marketing, I have an MBA in marketing. I work on 15 years on great entrepreneurs in the marketing, and in my entrepreneurial, I have my day. So it's really a domain that I know very well and which I am in manner academic and also in my experience of life. So it's important that I think because it justifies more plus the discourse that I have. And the marketers, especially the marketers in light, which we've watched a little bit in 2020, are a country to go to pass the non-professional marketing, like the people who will simply, like to entrepreneur, to travel to a certain number of points that jalone a plan marketing market. Some of the plan marketing are theoretical, and in place of that, they are because it's the client that responds to the questions, such as the client will not respond to the questions because he is the marketing, and it's for that he went to the marketer. So we move in a non-science, it's like if you wanted to have a pin and you arrived in a boulangerie and there we approach to your pin. And then you're not, they're not a pin. And so it's a little bit like if we said, 'Yeah, I've been in the boulangery, but we have put your farine, we have to have your ear.' And we have put a little type with the pH of that. And we had to be made in frigo. And the entrepreneur or the dirigeant of the entrepreneur in a situation where it's like he had not had. And then I did and read because I was issued marketing, I was formed to pose this question to client to realize for him or for him a plan of marketing, but in the practice, that never marches jamais. Strictly jump. And so there's a bit of comprehension, a bit of application of that theory. And that is really important to compromise and to know that if you detest the marketing, it's not for you. It's because it is not. And what that serves? The marketers in life serve to apply the theory and to vendor, it's that it is that potentially server. In fact, it is not because you're not capable of responding to a question theoretic. And the question theoretically does be responded by all who they are formulated, that's the marketer. But the marketer has the response because he does not in your entrepreneurs. So it's a piece of book infinity. So if you understand a frustration total, a dégoût and an enemy to vomit, like the idea of marketing, I think it's normal, and I think already I'm the marketing. So I don't know that you put the measure of what I'm trying to say. And let me link with what is your experience at this sujet-là. Because I'm for toma at toi. And it means that it was a moment important for that you réfléched. For example, when I was formed on coaching and at the hypnose, I mean one of my two questions in the six years of formation on hypnosis ericksonienne, so it's an hypnose medical. And the formatrice, at the point I was very in France, me said, not too much. And I put that for acquis. At the book, I have my baggage in marketing. And for me, make a science of hypnosis at distance from a point of view technique, along with you have a platform of reservation on line and personally utilising Zoom or video conferences in their quotient, that was a simplicity enfantine. And then she means no. These days after I think that it was her response with some champion and some champion to her, not for the hypnose, but for all what you followed made in place for a science of hypnose function at distance. And then I think that it's also for that you prend the time in order to acquis, to verify that the acquisition depends on the compression that you have to that connaissance. And then it was that prof that made me say I don't know. Because there was an overture in her champion. This dame nearly Spanyol, so you had no doubt. And that means a little bit more important than to demand what is my client ideal or my chef, and that has no sense already. I've had an episode on that, you can see. It's not that I'm talking about that. But why is it possible with me? But I don't know why, but I am like that. Okay. So it's in my life. So I'm not going to explain the, but it would say that the way that I am is what the people should be. Also, I'm going to be paid for what I am and not for what I am, but we already need to precisely. And to, grateful to that unique and simple question, when the people do that onomatope, always it would be anomatope, it will be a movement of visage, is it a soure, is that it's a large large joy, of soul, of légèreting, it would be a regard, it will be a mo, it will be to analyze that. Also evidently, what I do like, that is because if you have a certain number of clients, it's addresses to people who dare, evidently, because it's also like the vélo, it's in the approach. And to pose the question that will change and which will permit to explore all what you have. That will permit to explore what you do when you have conscience. So it's that it's hyper interesting. What you say when you have conscience and permit to what you are, you can naturally. And when you make the lumber on what you are, and what you do, it will donate a clarty fundamental, fundamental to what the people change sans conscientious, and what you do or what you do, so it's conscient or conscience not plus. But in the way we have that, what that works. And then you say, for example, I did that, I say, it's my energy. Ah okay, d'accord, it's an energy. And I think what that's my energy. The people in my energy, ah okay, d'accord, okay. And you can make what? Okay, ah okay, no, but the presentiel, I'm gonna be that. D'accord, but comment to proposing? Ah, I'm gonna have this, I would have, I would have a live, I have a question responses, I would have. And then there's plenty of ideas that arrive. Okay, and paraphoon to that, what's that? Genial, we'll see. It is a bit uncomfortable at the time because we have all the responses, and it is uncomfortable also because it's the prise of conscience of them, which is a little bit more subtle than when the marketers theoretically demand to decrease our clients. And you think that they don't support them to them. It's normal. It's just because we have position the questions. And that's the force that there are the most questions on your system nervous, and the force that there are the bad questions to revenge to the same thing. The response is always at the interior of us. Not because it is coincidence at the interior, but because we are the other to live that. So of all expriming is our proper experience that we have of the life. So there's no description of client ideas to work. But we don't know in theory. So what do you think? That would say that when we in the practice, it will interrogate about the prise of conscience of them, not for my communication for, but that prise of conscience of what we have and of what we are, it's that our clients refer. And when we are able to make the luminary on what we have and what we are, we will exprim to, and the other will capture, because it's by the words or by the energetic immediately, what is the support. So I'm sure that with this episode to make confiance, confiance for knowing that if the question is, it's normal. And pose to that question what is the onomatope or the sign non-verbal performance that your clients prefer when they travel or when they work with you.