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SaaS: Missteps & Mastery
What’s the secret to building a successful SaaS company?
Join host Machiel Kunst—an ex-operator in SaaS and recruitment expert with over a decade of leadership experience—as he uncovers the pivotal missteps and moments of mastery that define the journeys of SaaS founders and leaders.
Through candid conversations, Machiel explores the failures that taught the biggest lessons and the strategies that led to extraordinary success.
Curious to learn? Tune in.
SaaS: Missteps & Mastery
Lars Mangelsdorf | From SDR to successfully founding & exiting a SaaS business
In this episode, Lars Mangelsdorf, Co-Founder and CCO of Yokoy, takes us on a journey from his early days as an SDR to building a multi-product SaaS powerhouse. He shares candid insights on scaling aggressively, navigating complex European markets, and the hard lessons learned from over-hiring and rapid expansion. With practical advice on mastering outbound sales and adapting to market nuances, Lars reveals how every misstep paved the way for Yokoy's eventual acquisition by TravelPerk.