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SaaS: Missteps & Mastery
What’s the secret to building a successful SaaS company?
Join host Machiel Kunst—an ex-operator in SaaS and recruitment expert with over a decade of leadership experience—as he uncovers the pivotal missteps and moments of mastery that define the journeys of SaaS founders and leaders.
Through candid conversations, Machiel explores the failures that taught the biggest lessons and the strategies that led to extraordinary success.
Curious to learn? Tune in.
SaaS: Missteps & Mastery
Caroline Zand-Korteweg | Life as a Female Founder
In this episode, Caroline, co-founder of Uncover, shares how a casual dinner between two burned-out lawyers sparked one of Europe’s most promising LegalTech startups. What followed was anything but smooth: an MVP built by the wrong people, a founding team with zero technical background, and a fundraising journey that included questions like, “How much money does your husband make?”
But Caroline and her co-founder didn’t give up. Instead, they built a product lawyers actually use. She opens up about building trust in a slow-moving market, the lessons they learned from rebuilding their tech team, and the moment they ditched their homegrown models to go all-in on GPT.
We also talk motherhood, bias, and how being underestimated sometimes becomes your greatest advantage.