The Edge
Welcome to the CWC Edge Podcast, where story meets strategy. Hosted by Chris — A former senior soldier in the British Army’s Specialist Operations Regiment, Royal Military Police and coach to business leaders and grassroots squads — this show is dedicated everyone but especially to middle managers, to senior leadership teams and board members who won’t settle for “just managing” and want to step into owning outcomes.
Each episode draws from operational leadership, coaching on and off the pitch, and continuous improvement principles to deliver practical playbooks you can apply today.
Expect real stories, hard questions, clear calls to action—and just enough hunger for what comes next.
Episode cadence: every week (Tuesdays currently).
Listen, subscribe, and jump into ownership.
The Edge
The Moments Grassroots Coaches Miss — The Hidden Cost of Giving Back
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Grassroots coaches give more than most people realise.
In this episode of the Edge Podcast, Chris talks honestly about the hidden pressure placed on grassroots coaches — especially those coaching their own children.
While managing squads of 10–14 young players, coaches are:
• keeping substitutes engaged
• supporting goalkeepers
• coaching positioning and confidence
• managing behavior and emotions
• ensuring every child feels included
And in doing so, they often don’t get to truly watch their own child play.
Goals are missed.
Special moments pass by.
Proud memories are never seen — only heard about later.
This episode isn’t about complaint.
It’s about awareness, appreciation, and teamwork.
A gentle message to parents and communities:
Grassroots football only works when we work together.
Cwcedge.com
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