On this episode of The Farmland Exchange Podcast, we sit down with Travis Toews, former Minister of Finance for Alberta and past President of the Canadian Cattle Commission, to explore the evolving landscape of Canada’s cattle industry. 

With deep industry knowledge and a boots-on-the-ground perspective, Travis offers invaluable insights into the present and future of ranching in Canada. Whether you're a cattle producer, landowner, or industry stakeholder, this is an episode you won’t want to miss!

HIGHLIGHTS: 

💲  Beef Pricing & Demand: Has a new baseline been set for beef prices due to rising costs? How does inelastic demand for beef hold up in times of economic uncertainty?

🌾  Plant-Based Alternatives: Are they still a threat to beef, or a passing fad?

🐂  Wagyu & Premium Beef Trends: With strong consumer demand and high disposable income, will Canada and the U.S. see an increase in premium beef production like Australia, which outpaces both in Wagyu exports?

✅  Certified Humane & Grass-Fed Marketing: After the Earls Restaurant controversy in 2016, how have consumer demands for antibiotic-free, hormone-free, and grass-fed beef evolved?

📈  Land Prices & Cattle Ranching: With grain farmers pressuring land prices, will the pendulum swing back in favor of ranchers as cattle prices rise?

🔮  Future of the Small Mixed Farmer: Is the era of small-scale mixed farming disappearing as economies of scale push ranchers toward specialization?

🧑‍💻  The Digital Shift: As herds grow, will online cattle marketing become more commonplace as a platform for selling?

🤝  Tariffs & Trade: Potential impacts?

📺 Watch On YouTube | Ep. 07

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