Founder, Get Your Life Back
Founder, Get Your Life Back, is a podcast for owner-operators of founder-led businesses who are trapped by the very business they thought would give them freedom.
Hosted by Jennifer Todd, CPA, MBA, a business advisor with 28 years of experience, this show provides founders with the integrated answer most advisors never deliver: financial clarity and a team framework that works together to get you out of the weeds and into an actual leadership role in your own business.
This podcast covers the full picture of what it takes to stop being Chief Everything Officer and start leading like a CEO: conversations about small business cash flow problems and what your numbers are really telling you, the reason business owner burnout isn't a personal failing, how to raise prices without losing customers, how to delegate as a leader without watching quality fall apart, and what it takes to build a business that can run without you.
We'll answer questions like:
How do I stop being the bottleneck in my business?
How do I delegate without losing control?
How do I build a business that doesn’t depend on me?
How do I get out of the day-to-day of my business?
Why can’t I take a vacation as a business owner?
How do I hire my first employee?
How do I create systems in a small business?
How to scale a small business without burning out?
This show gives founders in skilled trades, personal services, professional services, and care businesses the financial grounding and structural framework to stop being the bottleneck and start building something they could someday step back from, sell, or hand off with confidence.
If you're a founder who's tired of being the last line of defense in your own business, Jennifer built this show for you.
Connect with Jennifer on LinkedIn to continue the conversation between episodes https://www.linkedin.com/in/jenniferltoddcpa/
Founder, Get Your Life Back
2: Small Business Profitability and Why Revenue Is a Vanity Metric
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You're tracking revenue, working harder than ever, and watching the profit not show up. This episode is for the founder who's starting to wonder if chasing that top-line number is what's keeping them stuck.
I’m a CPA with nearly 30 years of experience, and my take on revenue is direct: it's a vanity metric. Small business profitability determines whether your business is working, and most founders aren't measuring it with enough precision to make good decisions about what to sell, what to cut, or what to say no to.
00:00 - Revenue as a Vanity Metric and Why the Market Gets It Wrong
06:35 - What Jennifer Changed in Her Own CPA Firm
08:48 - How to Identify Your Most Profitable Offer
13:53 - Gross Margin, Job Costing, and Getting Your Books to Tell You Something
17:00 - Why Saying No to Clients Is a Cash Flow Strategy
