
Optimize Outcomes with Paul Fulford
Welcome to Optimize Outcomes! I’m Paul Fulford, I’ve spent years working with global leaders in medical aesthetics, innovative wellness, and energy-based device manufacturers. If you’ve ever heard the term "medical aesthetics" and wondered what it really means, this podcast is here to answer that and so much more.
Medical aesthetics isn’t just about looking good — it’s about living better. It sits at the intersection of alternative health, wellness, longevity, and becoming the most optimized version of yourself.
Optimize Outcomes with Paul Fulford
Luis Ortner’s Journey: The Highs and Lows of Soccer, Social Media, and Injuries
Meet Luis Ortner. A rising soccer star with dreams of going pro, Luis never expected that an injury would change the course of his life. One moment, he was grinding through the demands of college soccer in the U.S., pushing his body to the very limit. The next, he was forced to slow down, facing the harsh reality of recovery. But instead of fading into the background, Luis took a different approach — he picked up his phone, hit record, and started sharing his journey. What began as a way to stay connected with the sport soon turned into something much bigger: a social media following where millions tuned in to see the highs, the lows, and the reality of life as an athlete.
In this episode, Luis opens up about the unexpected twists in his career, the difference between football/soccer in Europe and the U.S. (besides just the name), and how social media became his second playing field. He talks about discipline, mental toughness, and why the setbacks often teach us more than the wins ever could.