Pro Skateboarder Turned Golf Entrepreneur: Justin Eldridge on Building Golf With Flavor

"Fully follow your heart. It's an easy thing to say — but when you really get down to it, it will guide you to where you need to go."

That's the kind of wisdom that only comes from someone who's actually done it. Twice.

We're coming to you live from Hamptons Tech Week 2026 at Montauk Yacht Club, and this episode is one you didn't see coming — in the best way.

Justin Eldridge spent two decades as a professional skateboarder — traveling the world, building influence, and learning more about people than most ever will. Then he found golf. And then food. And what he's building now at the intersection of all three is something the industry has never seen.

Meet Golf With Flavor — and its food and beverage arm, House of Flavor — a brand rooted not in sport, but in people. Community. Connection. And doing it all together.

In this episode we get into:

— Two decades as a pro skateboarder and what the road actually teaches you about people
 — How Justin walked into brand collaborations without even mentioning skateboarding — and still closed the room
 — Why he believes money is the wrong goal — and what to chase instead
 — The pivot from skateboarding to golf, and why golf is far more diverse than people think
 — Golf With Flavor and House of Flavor — what he's building and why it matters
 — Why he took peer counseling four times in high school and how it shaped everything
 — His hot take: you can be selfish — if you want the right things for everyone
 — Why winning alone sucks, and what it really means to build something together
 — The no-asshole policy and why Elevate Collection and Justin are cut from the same cloth

"Winning alone sucks. We all gotta win together."

That's the whole game. And Justin Eldridge is playing it right.

This is what the Elevate Collection Podcast was built for — real conversations with people who are doing it differently, filmed live from the rooms most people never get access to.

🌐 www.elevatecollection.co
🏌️ Follow Justin: @justineldridge
⛳ Follow Golf With Flavor: @golfwithflavor

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.

Transcript

SPEAKER_00 0:32

Hey everybody, Elevate Collection here. I'll at Hanson Stack League Montanque Yacht Club, joined by our friend Justin Elders. Welcome to the podcast.

SPEAKER_01 0:40

Thank you so much for having me.

SPEAKER_00 0:41

Tell the community a little bit about who you are, where you've been, and what's coming next.

SPEAKER_01 0:48

Yeah, uh just spent, gosh, two decades of my life being a professional skateboarder, traveling the world, meeting a lot of people, learning a lot about people, and then later on found golf and uh seemed to be the basically the exact same thing. And kind of like I met

Meet Justin And The Big Pivot

SPEAKER_01 1:04

a lot of people through skateboarding, but like with golf, it's like it's almost it's so crazy because it's it's kind of segmented and it feels like it's not diverse, but it's extremely diverse. And so being able to meet new people all ages, like obviously skateboarding, you're you're kind of in the same age group as you know the people around you. Whereas like golf is, you know, I golfed with a 90-year-old the other day that was just the best talking shit. And it's just been so fun to like see that people side of this game.

SPEAKER_00 1:32

Totally. Okay. So you you garnered this massive influence through skateboarding. You've worked with brands, you've done collaborations, you've done all kinds of incredible things, but how are you now using that influence to create a legacy outside of skateboarding?

SPEAKER_01 1:45

Yeah, I mean, it's a great question. I I struggle with it a lot. I mean, we've done uh collabs with companies where it's not until the third conversation that I even mentioned that I was a skateboarder and very blessed to have those third conversations end up being like, hey, I know who you are, kind of thing. So to use that as a as kind of a bridge to further my love

Turning Influence Into A New Legacy

SPEAKER_01 2:05

for people and uh, you know, create this brand that once again is just is being, it's about people, but understanding what the game is missing, uh missing because I'm a I'm a huge I love to learn and I I pay attention to to what's missing. And I'd like the legacy that I've created through skateboarding to kind of transcend skateboarding and go into more of just a people thing. Like we are all in this together, and I want to be able to feed people the right foods and like give back to people in the best way I can. So yeah, that's what I want to do.

SPEAKER_00 2:39

What's the name of the new company?

SPEAKER_01 2:40

So the company's called Golf with Flavor, but what we're doing with food and beverage, it's called House of Flavor.

SPEAKER_00 2:46

I love the double play there. Okay, when you were in the thick of it, when you were skateboarding, were you even considering what was next after that at all? Were you thinking business? Were you thinking what your next opportunity was gonna be?

SPEAKER_01 2:57

I will say that the simplest things are like the best things, and I think they're overlooked. Like I will say that if you truly follow your heart, you will succeed in whatever you do. And it doesn't matter what it is. Like, I fell in love with skateboarding and and I made a career out of it. I fell in love with golf and I made a career out of it. I've I fell in love with food, and now it's fully

Follow Your Heart And Commit

SPEAKER_01 3:20

I'm gonna be making some stuff happen with that. So I think like fully, fully follow your heart, and it's super hard. That's it's an easy thing to say, but when you really get down to it, you if you follow your heart and know that it's not gonna be easy, then it will guide you to where you need to go.

SPEAKER_00 3:38

That's such good advice. Okay. Is there a hill you're willing to die on?

SPEAKER_01 3:42

What do you mean?

SPEAKER_00 3:43

Like, is there something that you're like, this is my opinion on this one thing, and it's a hot tank, and and I'm gonna stand by it no matter what.

SPEAKER_01 3:52

Yeah, I I kind of goes back to like don't rely on money. I don't think that that is the way that you succeed. I think money buys a lot of things, and if you're the have the right mindset, it can it can do a lot of great things. But if you're concentrating only on being successful in

Why Money Is Not The Goal

SPEAKER_01 4:12

the sense of financial stuff, it's not the play. I think I I I truly believe that you have to, like I said, just love what you're doing. And if anything, it's like you you get taught a lot of different things. But I think in high school, like I took peer counseling, peer counseling in high school four times. Four times. It literally was like me. I think there was like two other dudes, it was all girls. And uh you really just if you focus on what people need and ask the right questions of how you can help people, it'll get you really far.

SPEAKER_00 4:41

Yeah, and that's the whole premise of what we're doing here. We believe that we elevate by elevating others. If you move forward in the world taking care of other people, the universe is gonna have your back.

SPEAKER_01 4:48

It's a hundred percent. And I think like I've realized that like you can be selfish if you want the right things for everyone. But then when that happens, then it turns from selfish into selfless, and then you start to really grow, and then you start to really be able to just enjoy what you're doing because we can't win, like winning alone sucks.

SPEAKER_00 5:09

It does. You know what I mean?

SPEAKER_01 5:11

Like, we all gotta win together.

SPEAKER_00 5:12

We all we love to say we just want to do cool things with people we like.

SPEAKER_01 5:15

It's like the it's crazy because it's like when I'm with people, I always end up with good people, so we're all thinking the same thing, you know what I mean? It to a degree, like not a lot of people think like that.

SPEAKER_00 5:26

I know.

SPEAKER_01 5:26

It's crazy.

SPEAKER_00 5:27

Oh, so we we've implemented an NAP.

SPEAKER_01 5:30

Amazing.

SPEAKER_00 5:31

No asshole policy. You can't rock with us if you're an asshole.

SPEAKER_01 5:34

I'm yeah, yeah, I agree 100%.

SPEAKER_00 5:37

Okay, what's one thing the elephant community can do to elevate your life right now?

SPEAKER_01 5:42

This. I mean, I think I uh I'm a faithful person. I I don't do religion, but I believe in a higher power. And I think that like these opportunities for us to spread the message of like helping and and and doing it together, I think is a huge part of it. So if we can do this together and

No Asshole Policy And How To Help

SPEAKER_01 5:59

s and have people hear it, then we're winning.

SPEAKER_00 6:02

Where can everyone find you and how do they get involved?

SPEAKER_01 6:04

Uh, golf with flavor is our Instagram. We are Justin Eldridge is mine. Please hit me up. I answer DMs. I you know, I went through a lot of injuries in skateboarding. Like if you have any questions or anything I can help, please hit me up. But yeah, those are the two the two things.

SPEAKER_00 6:20

Let's go on down in Justin DMs. Slide in there, hit him up, let's do some business.

SPEAKER_01 6:24

Let's do it. Thank you for having me.

SPEAKER_00 6:26

Justin.