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In this episode of the Philosophical Cowgirl, you'll meet the couple behind Perry Quarter Horses in Leoti, KS: Jason Perry and CJ Garland. We'll discuss their unique paths in the horse industry. Jason, a rancher and self-made horse trainer, and CJ, with a background in business and marketing, have combined their skills to create a thriving horse program emphasizing ranch versatility and reined cowhorse. They share insights into their diverse experiences and the philosophy behind their business, horse training, challenges in the horse industry, their efforts to provide diverse learning opportunities through clinics and events like the Extreme Cowgirl Challenge, and more. They embody the virtues of staying true to oneself and never stopping the learning process, aiming to leave a legacy of perseverance and adaptability.

This is a good one! 

00:00 Introduction to Perry Quarter Horses

00:44 Backgrounds and Beginnings

04:08 Breeding Program Insights

08:20 Training Philosophy and Techniques

14:45 Ray Hunt and Mentorship

39:05 Business Challenges and Strategies

45:40 Embracing Social Media and Outreach

47:54 Navigating Social Media and Public Perception

49:20 Expanding Reach Beyond Local Markets

49:55 Overcoming Distance in the Horse Industry

51:12 Balancing Tradition and Modern Communication

53:04 The Importance of Continuous Learning

54:43 Dealing with Negativity and Burnout

01:00:31 Challenges and Trends in the Horse Industry

01:12:26 Building a Legacy and Encouraging Participation

01:15:01 The Extreme Cowgirl Challenge

01:22:53 Advice for Aspiring Horse Trainers

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For questions, comments, or ideas: ThePhilosophicalCowgirl@gmail.com