The Traveling Therapist Podcast

195. The Five-Step Scaling Method for Therapists with Nicole McCance

Kym Tolson Episode 195

If you’ve been craving more freedom in your business, this episode is going to land in such a helpful way. In this episode of The Traveling Therapist Podcast, I chat with Nicole McCance about how she built and sold her group practice and now teaches therapists her five-step scaling method to create more space, ease, and possibility in their practices. She walks through the exact systems, hiring decisions, and marketing strategies that helped her grow to multiple seven figures.

We also break down the biggest mistakes therapists make when trying to scale, the simple shifts that lead to better retention, and why following up with clients can create a surprising boost in revenue. Nicole shares so many takeaways that show how structure and support can open the door to more freedom.

In This Episode, We Explore…

  • How Nicole went from burnout to building and selling a multi-seven-figure practice.
  • Why systemizing your solo practice is the crucial first step to scaling.
  • What “hiring your mini me” actually means and why it matters for retention.
  • The website updates every therapist needs before turning on digital marketing.
  • Nicole’s tips for converting consult calls and increasing retention with simple follow-ups.

Connect with Nicole:
Instagram https://www.instagram.com/nicole.mccancemethod/
Podcast https://mccancemethod.com/podcast/
Facebook Group https://www.facebook.com/groups/947689352498639

Sign up for Nicole’s FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

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Connect with me:

The Traveling Therapist Podcast is Sponsored by:

Berries: Say goodbye to the burden of mental health notes with automated note and treatment plan creation! www.heyberries.com/therapists

Alma: Alma is on a mission to simplify access to mental health care by focusing first and foremost on supporting clinicians. www.helloalma.com/kym

Sessions Health: Built for traveling therapists with global EHR access, clean interface, and therapist-friendly pricing at just $39/month. www.sessionshealth.com/kym