AI Workflows
KI verändert unsere Arbeitswelt umfassend. Doch wie setzt man künstliche Intelligenz sinnvoll ein? Genau das erfährst du im AI Workflows Podcast. In jeder Folge sprechen wir mit jeweils zwei Gästen aus Wirtschaft und Wissenschaft. Gemeinsam analysieren wir den aktuellen Stand der Technologie, besprechen wie der Einsatz von KI in der Praxis funktionieren kann und schauen darauf, welche Auswirkungen auf das Arbeitsleben und unsere Gesellschaft uns bevorstehen.
AI Workflows
🇬🇧 How is AI transforming product innovation?
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In this episode, Mark Turrell, AI strategist, founder of unDavos, and co-founder of Fresh Solutions AI, joins us to explore how AI is transforming product innovation, research, and business building. Drawing on hands-on experience from building AI-powered products and workflows, he shares how teams can move faster from idea to execution using synthetic users, AI-driven research, and rapid prototyping.
We explore how traditional product workflows are evolving, from customer discovery and idea validation to market research and business model design. The conversation covers practical approaches such as AI-generated personas, simulated focus groups, and iterative feedback loops across multiple models. Along the way, we discuss the strengths and limitations of probabilistic systems, how to validate AI-generated insights, and why asking the right questions matters more than ever.
Beyond workflows, we look at the broader impact on roles and organizations, including the rise of vibe coding, AI-native teams, and agent-based orchestration across functions like product, marketing, and sales. We also discuss what it takes to stay competitive in a world where building products is faster and cheaper than ever, and why creativity, experimentation, and adaptability are becoming key differentiators.
Guest:
Mark Turrell, Co-Founder and CTO of Fresh Solutions AI, Founder of the unDavos Summit, and World Economic Forum Young Global Leader: https://www.linkedin.com/in/markturrell/
Host:
Frederik Görtelmeyer, CEO of Zapdeck, an AI software for creating professional presentations: https://www.linkedin.com/in/goertelmeyer/