Highly Informed Interview with Peter Barsoom, Co-Founder and CEO of 1906

Peter Barsoom, founder and CEO of 1906, discusses the mission of his cannabis edibles company and the importance of ending the prohibition of cannabis. He explains how 1906 products are designed to mimic the effects of smoking cannabis, with a focus on fast-acting, specific effects, and high-quality ingredients. Barsoom also discusses the incorporation of minor cannabinoids and other supplemental ingredients to create a personalized entourage effect. He emphasizes the importance of innovation and rethinking traditional products, such as pills and gummies, to make them more consumer-friendly. Barsoom predicts that the future of the cannabis industry involves online sales and a distinction between high-dose cannabis sold in dispensaries and low-dose cannabis sold online.

Takeaways:

• 1906 products are designed to mimic the effects of smoking cannabis, with a focus on fast-acting, specific effects, and high-quality ingredients.
• Incorporating minor cannabinoids and other supplemental ingredients creates a personalized entourage effect.
• Rethinking traditional products, such as pills and gummies, can make them more consumer-friendly.
• The future of the cannabis industry involves online sales and a distinction between high-dose cannabis sold in dispensaries and low-dose cannabis sold online.

Guest:

Peter Barsoom, Co-Founder and CEO of 1906 https://1906.shop/pages/about

https://www.linkedin.com/in/pbarsoom/

Host: Jon Purow, Partner - Greenspoon Marder

https://www.gmlaw.com/attorneys/jon-purow/

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