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Highly Enlightened, hosted by Jon Purow
The Highly Enlightened podcast, hosted by Counsel/Cannsigliere/Connector Jon Purow of AI-Augmented law firm Lumora Law, and syndicated by Ganjapreneur, will feature 1-2 minute Weekend Update of Weed-style episodes covering industry news, and live-streamed long-form interviews.
Highly Enlightened, hosted by Jon Purow
Interview With Christine Apple, CEO and Founder at Grön
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Christine Apple is the Founder and CEO of Grön, one of the fastest-growing edibles brands in the U.S.
Before launching Grön from her basement in Oregon, Christine spent years working with jurisdictions and regulators, developing an early grasp of compliance that proved invaluable as the cannabis sector evolved.
Her leadership has been marked by impressive expansion and product innovation. Grön was early to single-serve edibles with its “Mega” line and a pioneer in minor cannabinoid formulations.
More recently, Christine has leaned into rosin-based edibles, reflecting a broader trend toward plant-forward, connoisseur products.
In this episode, Christine and I discuss her transition from architect to cannabis entrepreneur, the philosophy behind Grön’s growth strategy, and the balance between innovation and regulation. We also explore trends in consumer demand — from sleep-focused products to high-dose edibles — and what it takes to scale a brand in one of the fastest-moving industries today.