EP 159: The Truth About Emotional Crashes in Business (And How to Regulate After High Output)

There’s a moment that comes after the launch.
After the group call.
After holding someone’s healing in your hands.

It’s not burnout. It’s not failure.
It’s the crash.

The emotional come-down that no one warns you about—but every practitioner, coach, and space-holder knows intimately.

In this short but potent episode, we speak to the weight you carry as a leader—and what to do when the weight becomes too much.

This is the conversation behind the scenes. The one that doesn’t make it to the highlight reel.

Inside, I walk you through:

• What really causes the emotional crash after high-output moments
• How to recognise whether you’re depleted or dysregulated
• The key components of your energetic recovery toolkit
• Why nervous system repair must be built into your business—not saved for when you break

This episode is a guide back to yourself—because holding space should never cost you your own capacity.

Reflection prompts:

• Where am I still pushing through when my body needs to pause?
• What emotions am I carrying that were never mine to hold?
• What would shift if I treated recovery as a leadership skill?

If you are navigating the emotional aftermath of launch seasons, client depth work, or visibility edges—this is the recalibration your system has been waiting for.

Listen now and come back to center.

Transcript

squadcaster-4c8c_1_03-24-2025_124047: 0:47

/That moment after a big launch, when the adrenaline wears off and your body is just so overwhelmingly exhausted, or that moment after a heavy client session where you've held so much space that there's nothing left for you. This isn't burnout. This is the crash. And if you are a coach, a healer, a practitioner, a space holder, then you need to know how to meet it with care. And not shame because holding space for others should never be at the cost of yourself. So welcome to Resource with Jessica Read. This is the space where we speak to the real, raw, and often unspoken emotional terrain of running a soul led business. So today's episode is not about strategy. It is about what happens after. After the launch, after the intense client session, after you've held space for everybody else, and then realize that no one is holding you, even though your ego has probably told you that you're more than capable of holding yourself. This episode is for the space holders. It is for the healers. It is for the emotional anchors, the ones who carry more than they let on, because emotional crashes are real. And if we don't learn how to process them, we either numb out or we burn out. So in this episode, I'm taking into what actually causes the emotional crash after a big output moment. How to recognize the difference between depletion and dysregulation, and why every practitioner needs a personal energetic toolkit and what could possibly be in yours. We're also gonna look at practical ways to support your emotional system and regulation, nervous system regulation before and after. High capacity seasons. This is episode that I wish someone handed to me years ago. Now if we have not met, welcome. My name is Jessica Reed. I am an intuitive business mentor. I'm an advanced e ft tapping practitioner, clinical hypnotherapist, and a guide for women who are building businesses from their body, not just from their brain and in my own business. I have experienced the emotional crashes that come after the breakthrough and before the breakthrough, but. We have whole lots of other episodes on that. This is after the high of the 50 K launch. Comes a nervous system come down after holding space for the client's. Trauma release comes the energetic emptiness. After the group called it the transformation, the celebration then comes the silence. And if you don't know how to meet yourself in those moments, you'll start to wonder what's wrong with you, and it can creep up with you very quickly. And I see this a lot in practitioners, a lot in therapists, particularly women who are working in a business model that relies purely on their one-to-one for their income. Because quite often what happens is you find yourself in that space where you are overcommitting to more than you have the energetic capacity for. Because you need that money, you need that income, you need to pay certain bills and things. And then what happens is when we get into this space, we can start to then doubt our ability data, our capacity to hold. And the thing is, that there's nothing wrong with you. You just haven't been taught how to hold yourself after holding others, or maybe you have, but we need to refine that process and bring a little bit more awareness to that because sometimes even that in the most seasoned practitioner can end up on autopilot. So let's look at why this emotional crash actually happens, because it's not failure, it's chemistry. Let's be really honest here, that post-launch crash. I have helped so many clients through, I have had clients who have booked their sessions just in their launch periods. We do three really intense sessions, and then three months later when they're launching again, we do the next three intense sessions that post-launch low. That feeling of depletion and then that inner conflict because now you've gotta deliver into this program. You've gotta be high energy and onboarding people, but your body has this absolute. Crash after being so visible for so long after being in such high energy and often a lot of stress and a lot of emotional components that we've attached to that launch.'cause we are not detached from the outcome. We are very emotionally invested. That leaves us crashing, and this isn't just with launch. Again, that feeling of collapse can happen after we have that intense emotional work with a client. If we fill up our day, back to back, because we know we can handle 10 clients a day, and then at the end of it we are absolutely drained by the last two. We're going, oh my gosh, how did I think I could handle this? That sense of, what now that comes in, even after things went really well, none of this is a weakness. This is just a nervous system response. So here is what is happening during the high output seasons, like your launches, your client sessions, your high times of visibility. You are running on elevated cortisol and adrenaline. You are on. You are always attuned to the present. You are tracking a thousand things. Your list is a million miles long, and then once the event is over, your body crashes because what goes up must regulate back down. This is a classic come down from a sympathetic dominance state. You shift from being in go mode. To then a dorsal or hyper arousal state, which then is gonna lead you to feeling things like fatigue, emotional flatness, doubt, sensitivity, physical symptoms. It's not burnout yet, but if you don't tend to this state, it can be become it. And you can also then start to form a really. Unhelpful emotional association to launching, for example, because when you go to launch, then you are already anticipating the stress. You are already anticipating how you're going to feel afterwards, and that is going to accumulate all of this experience as well. Your nervous system doesn't know the difference between holding your own trauma. Or holding someone else's, it still carries the imprint. So when you are holding space for others' emotions, they grief for their rage, for their healing. Even with all of your training, all of your skills, all of your boundaries, all of your ethics, your body still feels it because you are not a machine. You are a sensitive, attuned, emotionally intelligent being. That is your gift. That is what makes you so damn good at what you do. But it is also why you must care for your energy with precision. That is why in our mastermind a Transcendence Mastermind, we have a monthly call dedicated exactly to this. Not because our beautiful practitioners can't clear their own energy, but because it is just so essential that we have a dedicated space for you to be held to check in. From a level of being held, because I feel like we check in at a different level when we're held, when we're checking in with ourselves so that we can recognize what we are carrying from our clients, what may have triggered our own experiences. If something is now coming up for you to deal with because of something that you've experienced, are you honoring your capacity to actually hold space? When the eagle comes in and says, I can hold 10 a day after a few heavy days of clients, or a few launches, and as who knows what's gonna come up in a lot of sessions. Sometimes it's a box of fun surprises. There is emotional residue that is clinging to your system, and so maybe you feel more sensitive or weeping or numb. Your system has absorbed this intensity, but it hasn't metabolized it yet. So this is why your business needs more than SOPs and systems and task managers. It needs an energetic recovery plan. Do you have one? Do you have one, or are you someone who knows, oh yeah, I've got the tools, I've got the skills. I know what to do to clear my energy, but are you actually doing it? Are you practicing what you preach? Are you doing what I really feel like is a duty of care to your client to really cleanse before and after? And it's okay if you're not. Maybe use this as awareness because I do really believe that it impacts how you show up and it impacts what you are bringing in. To someone who is potentially vulnerable. If you're holding space for others, who is holding it for you? What is in your energetic toolkit? Every coach, every practitioner, every healer, every therapist needs their own toolkit, and there is no right or wrong toolkit. It is about you feeling into and experimenting with what is going to work for you. Not because you're broken, not because you can't handle it, not because you're not good at what you do, but because your capacity is sacred. That is your number one priority. So here is what could be in your toolkit. Let's talk about that. We wanna look at nervous system regulation practices. Things like maybe EFT. I'm a big fan of EFT breath work. Any kind of vagus nerve activation, like humming, singing laying flat on your back with your legs up on the wall being outside in nature, orienting self holding, bilateral stimulation. These are all things that you can explore that will help to regulate your nervous system. And we wanna be doing these practices before we come into a session. And then we wanna be implementing a self check in afterwards, even if it is a quick cleanse, even if it's a quick feed in the ground and we are giving it back out. So looking at our boundaries with our recovery, our closing rituals, after a session, do you have them? How are you ensuring that it's not coming back with you in your body, in your energetic field, out to your family, out to your next client? So closing rituals after sessions could be things like shaking salt bath, intentional unplugging, cord cutting or some sort of visualization to release entanglement, tuning out digital noise, and just coming back into your own field. And then we wanna look at emotional integration tools. Things like journaling with prompts. What am I holding that is not mine? As I said, I facilitate this every single month in the Transcendence Mastermind. Voice noting or movement to express unprocessed feelings. Checking in, simply learning to check in with your body. Is this mine or did I absorb this? And then I also feel like in your toolkit, you should be having, or you could be having safety anchors for the come down. I. So that is a cozy ritual. Something like maybe a weighted blanket, tea, candles, something to remind your body that it is actually safe to soften time offline post launches, built in recovery. Don't wait for the crash. Do you know I have a free resource? You might love it if you are launching. It is a FT tapping toolkit. There are five audios in there to support all of the common stresses and emotional challenges that I have seen, or the most common stresses and emotional challenges that I have seen, not only in my own launches, but in my clients as well. So this is around confidence. This is around Launch Brain where we are. Simply just calming our nervous system around opening up to new levels of visibility, new levels of income. As you are launching, you can prevent the crash. You don't have to wait for it. And then of course, in, in that, in this particular part of the toolkit, you'd be looking at letting someone else hold you, your coach, a mentor, a peer, a body worker, an energy worker, because recovery. These safety anchors, they're not indulgent. They are essential. If you wanna lead long term, sustainably, long term, then this is non-negotiable because remember, as you are leading, you are also experiencing life. You are also experiencing your own ups and downs and your own challenges. To keep your business sustainable, to make sure that you are not going to completely have to switch off there when things are happening over here, this, energetic toolkit, it really is essential. So some reflection questions for you. What is in my emotional recovery plan after a big energetic output? Where have I been pushing through when I need to pause and integrate? What would change if I prioritize nervous system recovery as much as I prioritized client results? And so a quick recap, if you would like to put your own toolkit together and come and share with me on Instagram what you are including. We wanna include nervous system regulation practices. Energetic boundaries and recovery. So this is your closing rituals, your cord cutting, your recovery. Number three, we wanna include our emotional integration tools. Number four, we wanna include our safety anchors for the calm down. When you have put your kit together, come and share it with me what it is. And again, if you are launching. Then you can get my free launch kit. This is like your calm and confident launch bestie to support you through the emotional highs and lows of launching. Be proactive. Do this. Tapping each one is like 10 minutes. Do this tapping every single day. It's completely free and you can just get it down in the show notes, going to the resource pages of or, you can go to the resource pages on my website. Now, I guess the big reminder here that I really wanna share with you as we close out this episode is that you were never meant to sacrifice your wellbeing for your work. And maybe you've got beliefs that you need to work on around that, but you are the vessel, you are the transmission, you are the lighthouse. You need to protect your light. You need to refuel your energy. You need to build systems in your business. Honor your sensitivity and strength. This is the leverage in my Energies of Success framework. This is the part where we are really looking at how do we create a business that allows us to tap into our feminine that holds us. This is not weakness. This is mastery. Thank you so much for joining me today. I cannot wait to hear your aha moments. Come and share your toolkit with me. If you would like to learn more about mastering the energies of success for a scalable. Sustainable and successful business. One that honors your values and works within your unique energy. Then perhaps you would like to explore my transcendence mastermind space. That is where we learn to master the energies of success so that you can build these burnout proof businesses in a really deeply held and supportive way. And otherwise, until next week, thank you so much for joining me. I love these conversations. I cannot wait to hear you on Instagram, and I will see you next week.