EP 168: Why raising your pricing feels personal (and what to do about it)

You keep telling yourself you're “not ready” to charge more.

But what if the truth is you’re not afraid of charging more.
You’re afraid of what it will mean if someone says no.

This episode isn’t about numbers.
It’s about the emotional undercurrent behind your pricing.
And the nervous system patterns that are quietly shaping your business.

In this raw and honest episode, Jessica shares how emotional incongruence lack of strategy, is often what keeps soulful, capable women undercharging. If you’ve ever frozen mid-conversation, shrunk in the DMs, or softened your pricing just to avoid rejection, this one will hit home.

Inside, you’ll explore:
▫️ How your pricing is entangled with identity and safety
▫️ The real reason high-ticket feels emotionally risky
▫️ What emotional congruence actually is- and why your audience can feel when it’s missing
▫️ The pivotal shift that makes your pricing feel clean, calm, and powerful

This episode will walk you through the exact mindset and energetic shifts that help you move from emotional collapse to confident congruence.
You’ll learn why nervous system regulation- not just strategy-is the secret to holding higher prices with clarity and conviction.

Jessica also shares how this played out in her own leadership, and what finally broke the loop of shrinking, over-explaining, and abandoning herself.

You’ll leave with powerful reflection prompts and a clear reframe:
Your pricing doesn’t need to be palatable. It needs to be precise.

ARE YOU...
✨ Ready to feel safe charging more?
✨ Craving congruent leadership that doesn’t rely on proving or performance?

Join Jessica for her powerful free masterclass:
The Holistic High-Ticket Strategy
➡️ www.jessicaread.com/highticket

This is more than pricing strategy.
It’s a nervous system recalibration designed to align your inner world with your external business growth.

You don’t need to hustle harder.
You just need to feel safe holding more.

Transcript

0:01

Welcome to Resource with Jessica Reed. This is the podcast for visionary entrepreneurs who are here to build a thriving business and luminous life, fully resourced from the inside out. Here we unlock the magic of inner alignment, emotional mastery, and energetic strategies, so you can lead with clarity, confidence, and ease. This is your space to shed what no longer serves you, embody your highest potential, and expand into the next evolution of your business and soul's work. You are meant for more, and it all starts here.

Jessica Read: 0:47

You keep saying that you are just not ready to charge more, but what if the truth is that you're not actually afraid of charging more? What if you're actually afraid of what it will mean when someone says. No, you're afraid that then no. It's going to confirm the thing that you already fear, and that is that you are not enough, not qualified enough, not valuable enough. So you are shrinking your prices. You are sweetening the offer. You are softening your voice and you are trying to preempt the rejection before it even arrives. And I guarantee you'll be feeling that in your body. Here is the thing that I know. And that is that most or all emotional crashes that you are trying to avoid, you are already living in it to at least some capacity. So welcome to Resource with Jessica Reed. This is the podcast where we help you scale your business from the inside out, fully resourced. My name is Jessica. If you are brand new here. Welcome. If you are returning, welcome back. Today we are going to really get honest about something that is silently dictating your pricing and your strategy and above all else, your confidence. And this is not your business model and it's not your audience. It is your relationship with rejection. And I know this one very intimately. I spent years and years tweaking strategy. And throwing more spaghetti at walls and wanting to put my prices up and then changing it a million times in that awkward in between where your audience needs to adjust to your new level. And what I really needed to do in that time where I was literally searching for more external things to fill an internal gap, was actually regulate my identity because that high ticket pricing, that's not just about your positioning. Absolutely. That plays a part in developing a beautiful, juicy, high ticket offer. But before you can even sit in that energy and attracting the people who are going to actually work with you in that capacity is actually first about emotional congruence and the reason that your body is bracing. Is not because you are wrong or you shouldn't be charging what you wanna charge or you shouldn't be putting your prices up, it's because you never felt safe holding your full power. You know what, I don't think I could've said that to myself even 12 months ago. I put up a re on Instagram yesterday and it was a conversation was it was a night that I was in Bali, and that was the very same night that I was in a pool with my mentor and I'd already had my Mastermind, so I'd already. Started offering higher ticket programs and there was something I really wanted to do in my one-on-one space. I really wanted to pivot into exactly where I was now. And I remember saying to her, I just don't understand, like, why can't I do this? And it was this, asking that question of what is missing here? What am I doing wrong? What don't I understand? Or actually, I can't remember exactly my question, but it was really something more along the lines of. What do people who pay what? I know my worth is work. The people who I want to be working with be people who pay me for those services. What? What do they wanna hear from me? And I realized none of this was actually about them because I was actually in some way asking someone else, you just tell me that my work was valuable. I was asking them to validate that little part of me that was sneaking forward. Again, that was saying. You are not good enough. You are not qualified enough. Who are you to be wanting to charge certain amounts of prices? That part of me was coming back and she was the one leading that conversation. And even as I was saying it, even as I was asking the questions, I felt ridiculous because I knew in my body I knew so deep down that this was not the question. The question was what part of me? Was actually making this decision. What part of me was terrified of being rejected. If I was to put my prices up and say, actually, this is the level that I'm working at, this is the level of result that I know that I can help you with. What part of me was terrified of being rejected? So if you are secretly afraid that raising your prices will actually make people walk away. This episode is for you, and if you are ready to feel calm and congruent and confident around your pricing, then I wanna invite you to my free training as you listen to this episode. The training is happening in just one week. The holistic high ticket strategy. This is not just another mindset or strategy training. This is a full nervous system recalibration around your identity to charge more because the strategy to charging high ticket pricing or premium offers for yourself, that strategy is not just traditional strategy alone. It is one piece of the energies of success that is the leverage strategy piece. We also need to look at the align and the clear so that you have the holistic strategy to actually be able to hold it. So if you would like to be at that training, it is live. Of course, we will have a replay available for five days. If you can't make that live training. But if you would like to be there, do you wanna be in the room because you are ready to learn that holistic high ticket strategy so you know how to confidently. Raise your prices, charge high ticket premium coaching or, healing services and not have to wait till you feel ready enough to do and that is the room that you need to be in. You can register in the show notes. You can come and DM me on Instagram. You could read it in your emails. I'm gonna send it to you in lots of different ways because this is a training that you are not gonna wanna miss. So let's just circle back here for a second to the fact that it's not actually about the price, it's about what you have linked it to. Because let me tell you something, and this is something that really sat with me. I have, a gift. I, my partner hates it. I have a gift of perception and so, something I'm very good at is being able to bring in very different perceptions into situations and what really helped me. Around high ticket pricing. Is that what is high ticket to one person is not to another. Okay. So this isn't even about the price. This is about what you've linked it to because while someone's investing into a high ticket program, that might be$5,000,$2,000, someone else is investing into their next high ticket stretch of$50,000. And and that's, not to say that either is good. When I'm talking about high ticket pricing, particularly in the holistic high ticket strategy training, I'm really speaking to anybody who wants to start charging more than, say,$2,000 or one and a half to$2,000 and upwards. And as upward as your high ticket means to you if you have that internal block. So it's not just about the price. This is what I really wanna get clear here. Sorry, clear here. Most women that I work with, they aren't undercharging because they are not sure of their value. They do know and they understand that the work that they are doing is having a huge impact. Whether it be something tangible or whether it be intangible, they know that it is hard to put a value on what it is that they do. Most of these women are undercharging because they've actually linked their pricing to their personal worth. Does that sound familiar? That was me. And it's really fascinating when I actually think about money, it's, I find it so fascinating that I'm scared, like we get scared of it. We're scared of saying a number. We are scared of this energetic exchange, and that is fueled by these conversations. Always scared of pay. You're always scared of paying a certain amount for something, investing, potentially losing, and honestly. I just, I'm going way off track here, but I asked chat GPTA couple of months ago, what is the core difference between the rich and wealthy mindset versus the middle class mindset? What is it that they are teaching their children the middle class do not? And that scarcity and fear piece was a huge part of that answer. I highly encourage you, come and chat to me about that, or go and have your own conversation with chat. DBT. So it's coming from the fact that behind it all, we're asking ourselves questions like, if I charge more and then they say, no, it'll mean I'm not good enough. It's not even a question that's a statement. If they say yes, then I have to prove that I'm worth it. So it's never actually been about the number. It has always been about the identity that you are bringing in. So your nervous system is running the show. Surprise. If you've ever been around here before, you will have heard me say that, not your intellect. And if your body is wired to believe that this visibility equals threat, or that receiving money must be earned through over giving, then pricing becomes this battleground for your self worth. And this is what I call emotional incongruence. It's on one hand you're saying, I want high ticket clients. I want to charge more for my services. I want a premium high ticket offer at the very top of my office suite that a handful of clients come into. But on the other you are whispering, I don't think I'm really ready for them, and that energy doesn't match. What you are consciously desiring is not. Backed by your subconscious beliefs and your internal resources, and your audience feels that even if you never say it out loud, even if you never say it out loud to yourself, and I highly, recommend that you start getting really clear and honest with yourself about what this is for you, speak it out loud, speak it to your mentor. Speak it in the mastermind that you are in. Speak it to your business friend. Speak it to someone you understand. I think would be the best disclaimer there. But start speaking it. Start journaling about it. Start getting curious because this is emotional congruence. This is where you go first. Here is the truth that honestly, it cracked everything open for me, and that is that you cannot call your audience into energetic integrity that you haven't yet embodied, and that doesn't mean that you have to have been through the exact level of detail of problem that you are helping your person with, but it does mean that you have to have the same level of emotional congruence and energetic congruence as to what you are asking your people. To invest with. If you are telling yourself that a thousand dollars program is too expensive, but simultaneously expecting other people to invest two to$5,000 in working with you, then that is a mismatch that creates this static in your field and that that's, that can't lie, that energy cannot lie. This is not about forcing yourself to invest beyond your capacity, okay? So please don't take that this way or invest into something that you don't need. Okay? Someone's trying to sell your program and you don't need it. It's okay. It is okay to not need it in that time and place and, to honor your priorities and your capacity, but it is about noticing where your internal story is actually leaking out into your messaging, into your posture, into your strategy. So if you want people to see your work as powerful, you have to start relating to it that way. First, you want them to feel safe investing at a higher level with you. That safety has to be getting your body, and if this feels confronting, it's because it is the version of you who knows that her pricing is clean and powerful and sacred. She is not chasing validation. She is leaning from congruence and you might still be meeting that version of you. So there is a real reason, very real reason that you are still avoiding the sales conversations. So let's name it, let's call this out right now and I'm gonna tell you not'cause you're introverted. Okay, you are avoiding pricing conversations because your body is in part of flight. You're not just being humble. You are actually softening your language to preempt rejection, and you're not just making it more accessible. That is a big one. I think we spoke about that in last week's episode when we were talking about if you believe that your audience can not afford it, you are not just making yourself more accessible, you're actually abandoning yourself here. Because you don't wanna feel like too much and you don't wanna be rejected. And I say this with love because I've done it all. Believe me, I have done it all. But here is what changed everything for me and hundreds of women that I have supported in this space. And that is the moment that I stopped trying to perform my worthiness and I started. Practicing safety. I talk about a nervous system, capacity led business. I talk about a body led business. The moment that I stopped tweaking my pricing page and I started actually regulating the version of me who would send the payment link without spiraling, that was the key difference. Sometimes we can fake it till we make it, but faking it. Faking it till you make it does not actually override your survival. Instincts. And if your body believes that something is an imminent threat to your danger, it's gonna win. It's always gonna win. So this is where this next level, it requires not more proving and definitely not more bonuses, not more one-on-ones to try and make it feel more valuable. And when I say that, I wanna just say that I'm not speaking about that from a lens of. What juicy bonuses can we add into this offer to make it a no brainer? Yes, add experience to my clients. I'm talking about the energy behind adding, okay, this is gonna cost X amount and they're gonna invest$2,000 a month with me, so I better be on all the time. Actually it's more beneficial for your client to have, for you to have boundaries, and it's becoming okay with not adding in those extra layers and extra layers and that is a work in progress too. So what actually shifts this, because I know it's so much easier said than done. This is not just about saying a brand new number on your sales page. It's actually about becoming a woman who feels safe in her body and saving her voice and saving her nervous system to hold that number without that brace for rejection, because you can't just skip to the result. It's in fact the rejection That is such a massive piece of your emotional resilience building. So you become a coach or a healer or mentor or a service provider who charges high ticket or premium pricing. You become that woman by building emotional congruence with what you are challenging. So that means no more coding prices with your shaky voice. And if you are in she holds wealth. I know you've been practicing this. This is one of the exercises in an integration practice. No more overexplaining yourself in the dms. No more adding endless bonuses to compensate for guilt, for charging more and no more holding your breath. Every time someone opens a sales page or an email, or every time you've gotta drop a number into somebody, maybe you sell by Google Doc, however you're selling. We're not holding our breath with that anymore because instead, what happens when you actually start to do this inner work is that your nervous system can hold the power of your offer without collapse, and your prices start to reflect the depth of transformation that you offer and the confidence that you have in that and within yourself. And you feel grounded and confident on sales calls because your worth is no longer on the table. Your, I'm gonna say that again. Your worth is no longer on the table. And then your audience shifts. You begin to attract emotionally ready, financially aligned clients. Marketing becomes simpler because your energy is clear and it is not. Convincing. The most magnetic thing that you can do isn't to lower your prices at a fear or try to make someone happy. It is anchoring. And again, I just wanna say that is different to a very strategic a very strategic coupon code that is used in a launch very different. Again, everything comes down to the energy behind it. So this is about anchoring your belief into the value of what you offer. And you are no longer trying to prove that you are worth it. You are simply becoming a woman whose prices matches the energy of her impact. And that shift is exactly what we were make inside of the holistic high ticket strategy. This is the free training I told you about at the beginning, and I have created this for soul lead coaches, healers, service providers, who are absolutely done undercharging and knowing that they're undercharging because it is not your strategy. And they're ready to raise their prices without panic, without absolutely shrinking in their body, holding themself in absolute fear because charging high ticket, it's not about Evo and it's not about trying to be expensive or, ripping people off or being ignorant to a current economic crisis. It's not about any of that. It is about energy and it is about embodied congruence, and it's about becoming safe to be seen in your full value. So you can go to jessica reed.com/high ticket, or you can click on link in the show notes and you can register for that for your training. As I said, there will be a replay available for five days afterwards. There is also a gift that I'm gonna give anybody who shows up live with me because I really love that energy. And before we wrap up, I just wanna take a moment to actually get really radically honest with yourself. Where in your business are you still performing worth instead of owning your worth? Is it in how you speak about your offer? Is it in the energy behind your pricing? Is it in the way that you downplay your power when you are speaking to a potential client? This week, I want you to notice where you start to feel that contraction. When your body braces. When your voice stiffens or softens or crackles your fingers hovering over the hit send button, wondering if you should just lower it or your tempted to send a big, long message Justifying the price. Don't bypass it. Don't shame it. Just witness it. And strategically know that there is so much that you can do and learn when you are creating high ticket offers that help with that lead in, with the clarity of your messaging and communication. But it's all gonna start with your energy because this awareness is just the beginning of your rewiring. And if you would like my support in creating emotional safety around your pricing. So that you can charge more without the emotional whiplash, then save your seat. For my free training, the holistic high ticket strategy, you are gonna walk away with your body and business on the same team. So let's wrap up today's conversation by just acknowledging that you are not too expensive. No matter what it is that you are planning to charge, you are not too expensive. That is another story. That comes along with us being really uncertain within who we are, what we're offering, and us also bringing in and projecting out our own money beliefs. As we spoke, as spoke about last week, you are just becoming somebody who's finally done with being underpaid, and it's okay to want more. I wanna say that it is really okay. It is safe to want more. It is safe to want to be paid. For the work that you are doing, that is okay. There is absolutely nothing to be guilty about in that space. So when we do this work, it is not about just being louder, selling harder, or faking it until you make it. This is about leading from a place where you no longer, you need to feel validated in order to feel valuable. So again, if you are tired of walking away from sales conversations, feeling like you. Was so unclear and unconfident and feeling like you had to shrink your prices and you're ready to actually feel confident owning and charging what it is that you want to charge for your work, then you already know what the next step is. It is the holistic high ticket strategy training. Again, you can only get that in the notes. Okay. That's it for today, my loves. I am really excited to see you back here next week. Also, next week, I will see any of you who are joining me live for the holistic high ticket training strategy training. I really cannot wait to deliver this one for you guys. It is going to absolutely change your business, and I look forward to seeing you there. Live next week and you are not coming. I will see you on the podcast next week where we drop another episode of Resource. With Jessica

22:59

Thank you for tuning into resource with Jessica Reed. If today's episode spoke to you, I'd love for you to share it with another soul led entrepreneur who is also ready to rise. Make sure to subscribe, leave a review, and stay connected because when you are deeply resourced, you become unstoppable. Until next time, my friend, stay resourced. Stay radiant and trust in the magic that is you.