Ep 178: Why Your Offer Isn’t Selling - Even When It’s “Good Enough”

If you’ve ever launched an offer that felt so aligned, and still got no sales, this episode is for you.

Jessica pulls back the curtain on the emotional, energetic, and structural misalignments that can quietly sabotage your sales (even when the strategy looks perfect on paper). This isn’t about rewriting your sales page again or lowering your price. It’s about getting radically honest with yourself about what your body, your energy, and your business model are actually saying.

You’ll learn how to identify the deeper bottlenecks in your launch, beyond the marketing tweaks, and start rebuilding your offer from a place of nervous system safety, intuitive alignment, and real self-trust.

Jessica also shares a behind-the-scenes story of a $37 membership that ticked every strategic box but left her energetically flat, and what finally clicked when she stopped pushing what no longer felt true.

Inside this episode:

• The 3 hidden types of misalignment that block your offer from selling
• Why your nervous system is the missing link in most launch plans
• How over-delivering and undercharging keep you stuck in survival mode
• The real reason strategy isn’t working, and what actually moves the needle
• How to reconnect with your offer when you’ve started to doubt it

Whether you’re whispering your offer to a half-engaged audience or second-guessing your entire direction, this episode will help you come back into integrity with your work, without burning out, bypassing, or overcomplicating the process.

Sacred Moments & Searchable Topics:

[00:01:00] “Crickets after a launch”: why the strategy might not be the problem
[00:10:20] The 3 types of misalignment blocking your offer
[00:18:45] Nervous system-led business vs. hustle-conditioned strategy
[00:28:15] The $37 membership that didn’t align, and what it revealed
[00:36:40] Rebuilding offers from emotional, energetic, and structural alignment

Transcript

0:47

You have brought your heart into your services, into your offerings, and maybe you've even launched, maybe you've just softly, quietly invited people in, and then you have heard. Crickets. In this episode, I'm speaking directly to the entrepreneur who has done the strategy, who's written the sales pages, who's maybe even gotten some validation in her offer, but still feels like something is off. So this is not a messaging tweak today. This is a misalignment in the foundations of your business, and I'm going to explain why. Today we are going to explore the emotional, energetic, and structural reasons why your offer might not be selling, and of course, what to do instead. Okay. I am gonna share the hidden bottlenecks that aren't in your launch plan, why your nervous system plays a bigger role than you actually think. I'm gonna give you a personal example of the$37 membership that I just kept pushing and pushing for, even though it was not aligned for me in. Any way, shape, or form. And I'm also going to shed some light on how your business foundations might be the missing piece. So if you feel like you are ready to stop, second guessing, whether it's your pricing, whether it is your messaging, or you know what it actually is, that is the missing piece. Maybe it's the way you're delivering it. Let's stop second guessing this. And come back to this information here. Okay. This one is for you. If you are ready to understand a new way of why your offer isn't selling and when that's not shaming your strategy either, because there likely isn't anything wrong with your strategy. Something that a lot of people don't understand is that any strategy will work for anything. They're all proven. There is not really one that is better than another, but there will be one that is more aligned for you than another. Okay, you're gonna understand today three types of misalignment, so energetic, emotional, and structural. And I'm going to give you some tangible tools so that you can actually reconnect with your offer from a deeper place. Now, just before we do dive in, if this work resonates with you today, I wanna tell you that you can actually come and explore your foundations in your business from the inside. Out in my foundations for intuitive entrepreneurs, this is a, it's, it's my most sought after course. Okay. You have instant access to it, and essentially it is going to walk you through creating a values aligned, impact driven business model that starts with you. And then ends with a beautiful, aligned business. Okay, so maybe it's a refresh for you if you have grown and you know that you have grown and your business model hasn't caught up. If this lands today, that's gonna be your next step. You can literally go and dive in straight away. Instant access, it is there in the notes. So go and have a look. Now if you are brand new and you are here, welcome. If you are listening to this episode, there is a really good chance that you have an offer that you already know is valuable. You know that maybe the service, maybe the course, maybe you know, the membership that you have, you know, it will impact people. You know it's going to help them, you know how much value it carries. Maybe you've written sales pages. And you've put it out to the world, maybe you've even launched it, or maybe you've come onto your stories a couple of times and just whispered about it and then heard absolute crickets. Okay? Or maybe you've had some kind of interest, a few warm leads, but it didn't quite land. So now you are wondering what's wrong with this? Maybe I shouldn't be doing this. Is the messaging broken? Is it the price? Do people just not get it? Let's just pause for a second and just reaffirm. That, yes, you should be doing this a hundred percent and your offer is not broken. Okay? Something might be out of alignment. That's exactly what we're about to unpack. Let me remind you that when you came into your, your service of choice. Okay. Unless your service of choice is offer creation, in which case, yes, you are the expert in this space, but when you came into your service of choice, whether you are a virtual assistant, whether you are a life coach, whether you are a Facebook ads manager, when you came in, when you did your qualifications, when you, got your hypnotherapy diploma, and they do teach you a little bit about business, at the end of these qualifications. But I want you to remember that you came into this work with your zone of genius being the magic that you do in your sessions, okay? What you've not come in is to be an expert in all of the other pieces that come along with business. Okay? So let's just take a moment to let go of the guilt, the shame, the fact that there is so much to learn, so much to take into consideration. That is why I'm here, to guide you. Okay. In this beautiful holistic strategy, it comes down to my energies of success. Remember, clear, align, leverage, right? There are three pieces to a successful holistic business. Let's talk about now what I see happening. All the time, especially for intuitive entrepreneurs, and that is the urge to immediately doubt themselves and fix the strategy. You've been there too. I've been there a million times. Okay, so that might look like changing the price, tweaking the bonuses, adding more deliverables. More deliverables, and then rewriting your captions over and over again and you know, you get it. You've been there, right? Most of the time though, the block isn't actually in your sales page. That block is in your body. You are showing up with emotional conflict in your field. Your nervous system is saying, Hey, I don't feel safe in this offer. And when there are unconscious beliefs that are driving you in your offers, in your business, in your life, they are always going to override that strategy. Strategy can't override safety. And if you have a deep seated belief that, say, for example, this offer, and I think I shared this in a past podcast you know, maybe the offer is, is more than you were used to charging. And you have this deep discomfort, this deep belief that if you charge more, you have to deliver more. But in the past, delivering more, showing up more, being accessible all the time has led you to a really icky burnout experience that you don't wanna go back to. Or maybe you grew up as a kid watching your parents stressed and overworked and, and unwell or whatever you experienced fighting over money. And so you've got this internal conflict with being able to say, charge for your offer. And that's only one example. But you can see how if you do not feel safe to actually hold the strategy, then the strategy isn't gonna work. Okay. So the first step really is coming into your nervous system. So I'm gonna share with you now three types of hidden bottlenecks that we see. These are misalignment, and again, they come down to the energies of success. So we have energetic bottlenecks, and this is where your offer is technically fine, but it no longer matches your energy. So a real example of that is that I used to run a$37 membership. It and it was low ticket. It was scalable, it was valuable content. Again, I knew it was an amazing offer. I jammed way too much into it thinking I had to prove my worth for$37 a month. But what it was actually really misaligned with, and I'm not saying that low ticket offers are wrong like any means, but for me, what it was misaligned with, and this is where we talk about alignment in the energies of success. It was completely misaligned with the depth of work that I am here to do, and that shows up all through my astrology chart. It shows up all through my human design, and so I was essentially pushing a square into a round hole. I was showing up just as much fallback container as I do now for my high level mastermind. In fact, with worse boundaries then, and my mastermind ladies, they're high level, so they respect my boundaries. It's good for them. They like it. So every time I promoted this offer, my body resisted because it was never meant to hold the fullness of what I deliver. Okay? I also was delivering it from this emotional bottleneck, which I'll talk about in a moment. But what I did with that offer was I kept pushing and pushing because I thought that's what I was supposed to do. I thought, this is how you create monthly recurring revenue with a low ticket membership. This is how I'm gonna create my financial freedom. This is how I'm going to have my global impact. This is how I'm gonna reach all these people. This is how I'm gonna stay accessible.'cause that's what I also believed I had to be, but it was incomplete, misalignment. With who I am actually really deeply here to serve because the ladies in my world, we go deep. I hold a really intimate space. We don't do fake intimacy in my world. We go deep and I can't do that. In a$37 low ticket offer, there is a very misaligned energetic exchange in terms of pricing versus output. So I just mentioned emotional bottlenecks. That is the second one that I wanna bring your attention to. So this is the, I wanna sell this, but I'm also kind of terrified of what it means if I do so when I was selling my offer, my$37 offer. I was coming in also from a place of, I felt like I had to prove myself all of the time, and so that offer that I designed, and yes, I'm a manifesting generator, maybe that has something to do with it, but that offer that I designed, tried to pack everything that I possibly could into it. I tried to solve every problem that my ideal client had. Now I have learned now to very beautifully package together the multidimensional, multidimensional ness of my manifesting generator energy. It is a gift for me to be able to bring together so many different modalities and then blend those modalities into a healing and business mentoring container, which is what I do now in my business. The difference to that though, to what I was doing with this membership. Was that I was trying to solve all of their problems, whereas my offers now have a beautiful ecosystem, each one serving a purpose for my ideal client's whole ecosystem. It is a customer journey through that is something that I teach deeply in the intuitive foundations for entrepreneurs, that course that I mentioned at the beginning of this program. So I was trying to prove my worth by adding more in. Now you might have an emotional bottleneck that says something like, if I earn this much, I'll have to prove that I'm worth it. If I sell this many spots, I won't be able to hold them all. What if I raise my prices and people stop trusting me? And it's okay. If you are feeling that way. Recognize it as communication from your nervous system, you are meeting a new edge. Just because you don't feel safe in something now, doesn't mean that you can't introduce safety to it. That we can't rewire your internal world, that we can't teach your nervous system to expand in what it is holding. So if you have an emotional bottleneck, it's going to show up in things like delaying posting, delaying launch, launch, fatigue, shrinking back during moments of sales. We've talked about that in the last couple of weeks in the podcast as well, so just having a sit with where you might be having a bottleneck in your business. The third one is structural. So sometimes the offer simply just doesn't fit you anymore. Sometimes the offer was actually built from someone else's model, okay? Or based on urgency, scarcity, not desire, not impact. So maybe like me, you're trying to offer 17 things in the one container. You're promising outcomes that you no longer want to deliver as well. Okay. I recently had a business mapping session that's a two hour one-on-one where my client was charging more than she ever had before, and a little bit like me in the podcast episode I shared with you guys the other week, her subconscious started to panic, okay? She started thinking, oh gosh, okay, if I'm charging this. Then I'm going to have to deliver more. So she's adding more and more into it, and she hated that. She had created a beautiful, clear offer that actually allowed her to do less for that more, but she was trying to deliver something that one was completely misaligned in terms of her strengths as well. So she'd pieced it together based on what she thought she needed to do, and two, she had that nervous system misalignment. Okay? Her client was actually very fast paced, very ready to move. Her client did not want all of the extra things that she thought she had to put in there. One, to keep herself feeling safe, and two, because that's what she saw other people doing. Therefore that's what she needed to do, right? That was the logic behind it. So we did some deep hypnotherapy. In our two hours. We had a play around with the deliverables so that the way that she was actually delivering her offer, the container that she was holding, the things that her clients were getting from her in return for her energetic exchange, actually aligned with who she is and how she best delivers. And then within 48 hours she sold the offer. Okay? This is why alignment means more than tactics. So the final piece that I wanna talk about, and we have had a little bit of a conversation about this recently, is that you can feel the difference if you really tune into it. You can feel the difference between congruence and conflict. You can feel it within yourself. And you can feel it with other coaches, you can feel it with anybody who is out selling something. When you are congruent, you don't need perfect words, okay? You are the offer. When you are not congruent, even your most beautifully branded content is going to land flat.'cause people feel that, okay? This is why safety precedes strategy all the time. So here is what to do if your offer is not selling. Okay? I invite you to, number one, slow down and ask where am I out of alignment? Is it my energy? Is it my emotional safety? Is it the structure of the offer itself? F am I delivering it in alignment with my core values, with what I actually see for my life as in I'm, you know, are you promising to be on all of the time when freedom is actually a core value and you plan to spend more time on your health and fitness than with your family, but you are also promising to do 10 calls a week with someone, you know, it's a bit of, bit of a misalignment. Are you promising a Facebook group to go and type in all of your answers? When like me, you communicate through your voice. So it is the structure of the offer itself in alignment. You can let your body answer this, not just your brain. Okay? So use movement, voice notes, journaling, and really reflect And then ask yourself, what part of me, and I can put these reflections in the show notes, what part of me doesn't feel safe being seen in this? Is this offer still a match for the woman that I'm becoming and the direction that I'm taking my life and my business? And if I didn't need to prove anything, what would this look like? Now if you would like support to move through this, there are two ways that I can do that with you. Number one, we can get in quick and quick and dirty and get it done through a business mapping session. So this is where we will sit down together for two hours. We will trace your bottleneck from strategy through to your nervous system. We will find it. We will unblock it, whether that be through subconscious work, energetic work, or through strategic work. And then you will have a beautiful plan to move forward. But if you're noticing that the misalignment feels bigger, you have outgrown your business. You have outgrown the direction that you are going in. You've outgrown the clients that you are speaking to, and now you have these offers that are trying to solve everything for everyone. And there's no ecosystem for them to move through, then maybe your foundation isn't quite right. And if that is the case, you can come and join me. Insider Foundations for Intuitive Entrepreneurs, again, you get instant access to that course. You can literally click below and be in it. In the next couple of minutes, we will go deep dive into your values, into your business model, into your offer ecosystem, so you stop trying to solve everything for everyone in one offer. Because your business, your business is not meant to be a copy paste version of someone else's. Okay? It is meant to be a sacred expression of who you are, and I know that sometimes that can feel like the scariest thing, okay? I completely understand that. It is brave to step out of the box and say, I'm doing things this way because this is most what's in alignment with me. Okay? But in order to do that, you actually need to start by remembering what that is. And connecting back to what that is. Okay, so those are your two options to move forward now. Thank you so much for being here. As always, if this spoke to you, send me a message on Instagram. Share it with a friend who is ready to sell from truth, not pressure. And if your body says Yes, I will see you inside of foundations, or we can book a business mapping session. That you can go ahead and find in the notes as well. Until next week, I will see you then. Bye for now.