The Sales Movement

#2 Ned Phillips - How to Build Rapport with Anyone (Full Masterclass)

Ned Phillips Episode 2

Learn the exact system that's generated over $75M in sales.
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Sales isn’t just about closing deals; it’s about building relationships.

In this episode of The Sales Movement, I’m sharing the secret sauce to converting every sales call, meeting, or pitch into a meaningful connection.

I’m Ned Phillips, founder of The Sales Movement. With 35 years of experience and over 25,000 sales meetings under my belt, I’ve learned that rapport isn’t just a nice-to-have—it’s the foundation of every successful sale.

We’ll dive into how to create instant rapport, how to ask the right questions, and why letting your client do the talking is your greatest asset. I’ll share personal stories from my journey, like how a conversation about Taylor Swift turned into a business breakthrough, and break down the frameworks that have worked for me time and time again.

You’ll also discover simple, actionable ways to practice these skills every day—whether you’re in a taxi, at a coffee shop, or on a Zoom call. Because building trust isn’t just for sales—it’s a life skill that sets you apart in every interaction.

Ready to master the art of human connection and turn every meeting into a winning opportunity?

Let’s get started.

And don’t forget to subscribe for more sales strategies that will help you close more deals!


Connect with me: https://www.linkedin.com/in/ned-phillips/


(00:00) Introduction 
(01:00) Building Rapport in Sales  
(03:47) Why Selling is All About Trust
(06:25) How to Start A Sales Meeting
(09:05) The Right Way To Create Rapport  
(13:15) Why Storytelling Matters in Sales
(16:20) How To Lead a Sales Meeting
(21:49) Why Building Relationships Matter in Sales