Simple Shifts to Double Your Profits

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Transcript

SPEAKER_00 0:00

Well, hello, you glitter covered alien. In today's episode, I'm going to help you to make a lot of money. The things I'm about to tell you are things that I'm actually charging thousands and thousands of dollars to my actual clients to teach them how to do. And I'm going to give it to you for free in today's episode. The only thing I ask for return, in return, is if you could please leave me a rating on the podcast platform so that I know you're enjoying it. I would love it to just know that these episodes are helpful for you and that you're enjoying them so that I can keep doing them. Um, so be a homie, leave me a review, and let's jump into helping you to make lots of money in your business. So let's dive into um number one, we're gonna actually cover the overarching business model that will help you to make lots of money. Okay. No matter what area of expertise you're in, the business model, the bones of every online business, here it is. We have to have something that people want to buy. Ideally, it's something that a nice number of people want to buy that's helping them to solve a problem that they want to solve. And then we get that thing that we know people want to buy that solves the problem they want to solve in front of those people and say, hey, do you want to solve that problem? I have the solution. And that's pretty much it. Those are the two prior priority kind of things that we need to focus on as business owners. Creating things people want to solve problems they want to solve and getting those things in front of the right people. Now, there is a million and one different ways from that place that we can build a business and get income and grow our profits and triple our profits and quadruple our profits and build momentum, there's lots of different strategies for this. Truth be told, there's not one best strategy for this. It really is all about the individual business owner and their needs. But here's what marketing is about. Okay, when we hear terms like marketing and ROI and uh content strategy and all that stuff, I want you to understand that marketing, aka that second part of what I just gave you, getting the thing that you have to sell in front of the right people, that's what marketing is. It's just basically that. That's it. That's all we're doing here. YouTube is to get your solutions in front of the right people. Everything you post on the internet, your content, it's really in service of getting the thing you have to sell in front of the right people. Now, I hope that takes a lot of stress off of your back. And this is the old school online business owner in me that's telling you you're not an influencer. Why this is really important is because we have this societal structure now, this culture of influencer. And we've got a lot of people running around like chicken with the chickens with their head cut off, posting and posting and posting to all these different platforms, using LinkedIn, using TikTok, using Instagram, posting thousands of bits of content every single day and building yourself up as an influencer, trying to get a bunch of views. And that strategy is not a really wise marketing strategy. It's also not a smart business move. Because as business owners, going back to step one, our main focus is to create things that people want to buy and get those things in front of the right people. And I think to tap, tack on a little third footnote to this and to do it in a way that we enjoy that's sustainable. So today we have this weird creator influencer economy that has put the onus on our uh day-to-day, hour-to-hour dancing and tap dancing in front of the iPhone and getting ourselves on reels and stories and all that stuff to get a bunch of eyeballs, to basically the undertone of it all is so that you can, so that you can basically position yourself as a cool enough or good enough or beautiful enough or whatever enough creator influencer situation that that's really the sign of success. And so we've got lots of business owners out there, this might may or may not be you, that are checking likes, they're checking engagement, they're checking subscriber numbers, they're checking metrics that don't matter. The only thing that really the really important thing is instead of checking your Instagram stats and your hearts and your likes and all that nonsense, I want you to get into the habit of checking your sales dashboard and saying where are the profits at? Moving into business owner CEO mindset. This is, I'm really lucky that I started my online business back in 2009 and it was really truly about the business. And content creation was in service of the business. So I really want you to understand your content is an art, and you are an artist and a business owner artist. I think that's a really nice way to approach it. But we're also, side note, CEOs in service of the business. Every bit of content that we're posting is in service of the business. So creating things people want and getting those things in front of the right people, and doing that in a way that's sustainable that you enjoy. And stepping all the way out of all the nonsense and the hype and the noise and the static and the frenetic quality of online business as it is today. All that's happened is there's there's the foundations that I gave you at the beginning here, creating something people want and getting in front of those right people, that that has never changed and it will never change. Those are the foundations of business, whether whether you're online or offline. Now, what's happened over the past couple decades is we've gotten, especially over the past like five dec five years, maybe the past 10, it's slowly but surely we've been in a boilerplate of people saying, okay, let's get famous, or okay, let's get as many likes as possible. Okay, let's get as many this and that as possible. And this culture has really robbed the business owner of the focus and the autonomy and the sovereignty and the agency to create content that you really enjoy in a manner that you really enjoy, pointing to the things that you've created to help your customer to grow your business. Okay. Now, YouTube, not to beat a dead horse, but I am just going to briefly talk about YouTube because YouTube is the most practical, sane, simple path to growing your online business in terms of the promotion side, in terms of getting that thing in front of the right people. Because here's why: more people go to YouTube now than any other media platform ever. And they go to YouTube specifically for their interests, for their solutions, for their own problems. We go to YouTube to type in the search bar, whatever it is we're dealing with. So your customers, if they are dealing with ankle pain, they're gonna go to YouTube and type in ankle rehab. And hopefully your videos pop up. And if your videos aren't popping up, wouldn't it be a nice idea to get those videos popped up? And then in that video, you have something nice to share with them about their ankle pain. You give them a nice quick solution. Okay, this is way better than a sales call. A thousand times better than a sales call. You don't need to get on a sales call to sell them anything if you've created a video that helps them right away. Say, here you go, take a seat. Let's sit together for for 30 minutes, 20 minutes, 15 minutes. Let me give you a quick solution. Stop doing all the other nonsense, stop putting ice on it. Let's go ahead and get you some quick exercises to give you immediate relief. By the way, I also have an app that has tons of exercises that will help you with your ankle pain if you want to go deeper with me. Simple, you know, simple, clear, direct. This is also known as direct marketing. Direct marketing. So that was where that was where I started. The term direct marketing means you're actually directly going straight to the people. You're getting yourself right in front of them and you're saying, here's something cool. By the way, buy my stuff. We don't need to go in the meandering path of posting all this other LinkedIn stuff. Nobody's going to LinkedIn to buy anything. Nobody's really going to LinkedIn for hiring people. Not really, not like one-to-one, not your customers and clients. Sure, there's corporations that go in there to headhunt and stuff, but your customers probably aren't going to be finding you on LinkedIn and they're not going to be buying from you on Instagram. We already know that. The proof is in the pudding. Are your Instagram followers buying your stuff every day? If they're not, get off of there. Okay, so enough with the rant. That was kind of a rant, but let's drill down now. I hope that I don't need to sell you at this point of getting off of all the other nonsense and getting onto YouTube. And creating excellent videos on YouTube, by the way. If you would like to really grow your business, it's really important for you to learn how to create excellent videos on YouTube that are just authentic, sincere, helpful, that really speak to your customer, that act like a sales call without being salesy, you know, and also help them to understand and see you for the genius that you are, because you are a magnificent genius who has many, many, many, many, many years of experience and your expertise. And by the way, you have proof positive that it works, whether it's worked on you, whatever your teachings are, or worked on the many myriad of clients that you've had in real life. So let's start taking that onto YouTube so you can actually get yourself in front of the right people. Now let's go to the other aspects that are going to help you to make lots of money quickly. Okay. Quickly is relative. It really does depend on your business model. But let's start with creating things that people want to buy. So creating products that people actually want to buy. This is an art and it's a science. It's both intangible and tangible. It's both predictive and kind of a coin toss in the air. So there's nobody, nobody, nobody that can tell you for sure what's going to sell for your business. But I can give you some really nice clues today. By the end of this podcast, you're going to have some really nice clues and some really nice ideas. So we're going to brainstorm together. By the way, um, I was going to do a little side note about ChatGBT doesn't have the answers, and ChatGBT really does not have the answers. So please don't take your life's work and try to quote unquote brainstorm your product ideas in ChatGPT because those LLMs don't have the answer. Only you have the answer. Abdicating your brainstorming to ChatGBT for your products and services, it's not, it's not wise. So let's brainstorm this together, really. So, number one, courses and programs that are digital are still selling really well so long as they're marketed the right way, so long as you're talking about it in the right way, so long as also it's solving a problem that people want to solve. So going back to the ankle pain example, if you have a course or program that will help somebody to get healthy foot and ankle situation, have a healthy foot and ankle situation, bulletproof ankles for the long distance runner. It's a series of 10 videos, 10 or quote unquote 10 modules or whatever that makes their foot and ankle complex bulletproof. That's a course that many people would buy. And you price it the right way, price it in a way that makes sense for the market, and you also price it in a way that will make you happy. Okay. So we're solving there a problem that people really want to solve. We must solve problems for people that they want to solve. And they don't really care how you solve it. They don't care if it's a course or a program, they don't care if it's a live cohort, they don't really care how you're able to solve it so long as it solves your problem. So if you're helping people with their nervous system to solve that problem of constantly having anxiety attacks and panic attacks, they don't care if you say, I am a licensed professional health uh mental health provider, and I am really glad to offer you, and then you insert whatever solution is going to get them to that end point of not having panic attacks anymore. They don't care if it's a course, a digital download, a meditation program, a live event, maybe a six-week immersion that's that's virtual and you do weekly meetups. Nobody really cares. So there's not a trust recession. Everybody's out there screaming the sky's falling, the sky's falling. Oh no, oh no, the sky is falling. Nobody's buying courses and programs. Yes, they are. They're buying them every day. I just recently spent$3,000 on a myriad of courses and programs for my own business. Um, shout out to measure to maximize. That's not a no affiliation. It's just a great course that's$2,000 that I gladly spent$2,000 on so that I can rework my analytics dashboard and really know about my numbers. Um, and it's all prerecorded and I love it. So far, it's been very helpful. I don't care, and you don't care what format the courses or the solution or the program is. It just has to be solving a problem that people want to solve. So, what's what's also known as a trust recession, here's what a trust recession means. It's I'm calling it the sunrise era of online business, meaning those of us who carry a light, who actually know what we're talking about and who have real solutions, we're able to really shine in this sunrise era. And the sun is setting on those course creators and business owners, quote unquote business owners who really didn't have anything to sell that was of quality. So people are no longer buying courses on programs that don't point to a key benefit and that don't clearly solve their problems. They can really have a taste for is this nonsense? Is this offering complete and utter nonsense, or is this actually going to solve my problem? Okay, so another thing that can really improve your sales and make you uh help you to make a lot of money, ASAP. I want you to go back to the customers that you've served in real life, or maybe the customers that you've served. If you only have a handful of customers that have bought your course or program, that's fine. I want you to go ahead and reach out to them and say, hey, I have some special something or other for you. And I wanted to give this to you in exchange for your testimonial. If you loved the program, if you loved the experience, if you loved the workshop, if you loved my coaching, if you could leave me a testimonial for like it's 30 seconds, just give me a casual testimonial for 30 seconds, and I'll go ahead and send this over to you. It's like a$100 value, and then give them something really nice in exchange and start putting those testimonials on your website. This is major because once again, we're not in a trust recession, we're in a sanity recession, and people need to see that they're about to put their credit card down for somebody who's sane, for somebody who actually delivers the Shakti. Okay. Collect your testimonials with a software called senja.io. I am not affiliated, but that's the the software that I really love to collect testimonials. If you've ever gone on my YouTube Breakthrough Challenge website, the landing page, it's got tons of testimonials. And one of the ways I do that is I offer what I just said. I offer something really nice in exchange for if you loved this experience, please leave me a testimonial. And people fly to that testimonial page and it makes it super easy. So Sanja.io will help you to make more money. There is a monthly fee on that, and it's so worth it. It's a small, it's a nominal fee. If you're a business owner and you're making 20, 30, 40, 50, 60, 70,$80,000 a month, you know, I want to make it very clear when sometimes when people hear about these little monthly investments for softwares and they're like, oh, I don't know, you know,$24 a month. Yeah,$24 a month could increase your conversions by double. So if you're making, let's say you're making$10,000 this month, you could make$20,000 next month if you get sunga.io. Let's go into another aspect, something else that will help you to start making money quickly. Here it is. So I just talked about people not caring about the format of your offering, so long as it solves the problem that they want to solve. Now, let's talk about reality check. I'm gonna just offer a quick reality check. Reality check is is your product or service really gonna deliver a transformation in the format that you're offering it? This is the reality check a lot of online business owners had to come to over the past couple years. Is it really helpful, for instance, if you're teaching about spirituality, is it really helpful whatever the transformation is? Let's say you're trying to help people to shift out of panic attacks and anxiety dysregulation, and you want to help them to truly experience a transformation. Is it really helpful for them to not have any support? Is it really helpful for them to not have any kind of community or connection? I'm not answering that question for you because that's a that's a question only you can answer, really. But I honestly, in my bones, I truly believe that certain transformations and certain solutions really do need some live support. And so even just offering a monthly group session or a monthly support session or something where you're showing up and you're taking some calls from the people who have purchased your digital offering, that can really help people to get pushed over the edge into buying territory. Now, this ties in with if you're going to offer something where you're showing up on a monthly basis basis for let's say one live call, come to the live support call. We do it every month. I highly suggest that you offer that on a limited basis. So the thing that you're offering, make sure you're not saying lifetime access. I really don't like lifetime access. This is another tip for you to help you to make more money, to increase your profits, to make sure you don't get in administrative tangles. Don't offer lifetime access. That's a nice way to overextend yourself and end up giving live support monthly calls to people forever. Like, what does lifetime access even mean? But so here's my little tip for you is if you have a course or program and you don't want to constantly be showing up and you don't want to make it like a live, you know, a let's say a four or five-figure investment for your customers, you want to go a little bit lower ticket to mid-ticket, like a nice 497 offering, and maybe you do a couple quarterly calls and you say 12-month access to the entire program plus all the live calls. That's something nice that really pushes people into the buying territory. So then they know they're gonna get some support. And it's really nice to have some support sometimes. But then there are a lot of people, I'm one of these people, I don't really need the live support. I don't really care about showing up live. I don't really care if the courses and programs that I buy have any live support, but it is a really nice feature if they do. And it kind of pushes me over by 20%. But there are some buyers who, when they see live monthly calls, they're like, I'm in. That really was all I needed, just one live call. And a lot of these customers, they might only show up once or twice, but they just need to hear a little something. They need to have a couple questions answered. So that's something to consider. The next thing I wanted to offer is the cutting-edge kind of offering in my own business and what I've done with my own business right now in this particular season, um, is playing with a confluence of all kinds of these formats. So, what I've done in the YouTube Profits Accelerator, and this is kind of meta, but I'm talking about my own offering right now, as it is right now, because it's going so well and it's selling super well, and it's really helping the customers and clients who have joined already are going bananas for it, and they're really enjoying the experience. So, here's what you might play around with as well. Um, okay, so I have a dashboard inside of my accelerator, and it's designed to help all those who join with core curriculum. There's a core program. It really helps people to get started ASAP with growing their online business and their YouTube channel. So they get started right away, they join the program, they get started right away, and I say, Here's the launch pad, and I take them through a quick series of the get start guide, the get started guide and Here are the quick steps. The whole setup is like 30 minutes. You can get your YouTube channel up and running in like an hour or two. And then there's also weekly sessions. So there's weekly sessions where people are coming together and we're covering one giant task at a time. So I'm helping people to build out their free offer this week on Friday, where I'm helping people to get really nice free offers so that they can grow their list. And that's a big undertaking. So if people had just joined the course of the program, they absolutely will be able to do this stuff on their own. But there's something about the group dynamic where I'm like, okay, everybody, let's workshop your actual free offer in real time. It's an hour and a half for this little gathering. And we've got tons of business owners who are coming together, seeing each other's work. And it's like a workshop style, you know? And so this container, my accelerator, it's a confluence. There's some pre-recorded stuff, there's live support, there's all kinds of co-working sessions, there's polls in the community area, the community and all the people in the community area, they're all these other business owners who are helping each other. So for instance, we just had a poll inside of my community. And I said, okay, put your best video ideas inside the community. And everybody is gonna vote on which idea they like the best. So we've got business owners who are posting their ideas for their video, and they're like, ooh, I really don't know. What do you think? One, two, three, four, five. And then unanimously everybody's like, oh, it's definitely five. Everybody's got their eyes on each other's work and helping each other with their stuff. So when I'm talking about building community, I've had communities in the past that are a lot focused on what the head of the community is kind of bringing to the table. Well, what I would like to invite and offer for you is creating a community where it's actually a community, meaning the members are really helping each other. And it's a lot of member-to-member kind of work. So you might really encourage members to help each other out. You might really encourage prompts in the community area. You might really encourage everybody to share their weekly wins. You might really encourage all of this stuff. When I'm saying community, what we want to avoid with the community is just you being the engine of the community, meaning you having to show up and post a bunch of stuff in the community. You're really going to be giving your customers assignments and letting them take over from there. And they really do help each other. So what happens is in your community, you get this generative, kind of beautiful self-running machine of people helping people, supporting people, connecting people, engaged with the work. And all of it's so beautiful. And in the community, with your live sessions, you can repost those live sessions in your training area. You can repurpose your live sessions and take bits and pieces of it with your members' permission and post it onto social media, not on social media, but on YouTube, little parts of it to kind of showcase your work. So these are just some ideas to help you to start making money with a really cutting-edge offer. And I also just wanted to give you in there a quick tour of the YouTube Profits Accelerator, which is now open for enrollment, by the way. And if you would like to workshop your free offer this week on Friday, that's at Brendaturner.com slash money. There's all kinds of events and co-working sessions and a bang and community and a core curriculum and all kinds of things to help you to grow your online business and start doubling, tripling, quadrupling your views on YouTube and your profits in your business. Let's talk about the final step, the one last tip that I would like to offer for helping you to grow your income quickly. And that's gonna be your tech stack. Okay. Now I just said this the scary word, tech stack. But your tech stack is actually gonna be an important part of your online business. So here's what I mean by tech stack. I want you to be careful about the tech that you choose and why you're choosing it. So for instance, and I'll talk more about this in later episodes, but for instance, a lot of people are jumping on the Substack train. And that's one way to keep yourself limited and how much you can make for profits. There's a lot of reasons why I don't use Substack, but a bit of a digression, or maybe not, this is in service of this episode. Substack is nothing more than a very popular, very hyped, very well-marketed email service provider that doesn't do anything really that we actually, as business owners, need our email service providers to do. I, as an email, as an online business owner, not an email marketer, I was gonna say email marketer, as a business owner, I need to be able to segment the people subscribe to my email newsletter. You can't do that with Substack. I need to be able to send follow-up sequences to people who download different free offers in my stuff. So when people download the unscripting template in my business, I want to make sure I follow up and say, hey, how's it going with that unscripting template that you got three days ago? Did you know I also have a little mini offering to help support you and it's$27 and get them into a nice little offering? That's just an example. You cannot send sequences to segmented audiences in uh Substack. Also, you can't keep track of your customers in Substack. So let's say somebody buys your course or your program and they buy the you know, the short kind of abbreviated version. Let's say you have version one of a pro of a course or program. When you want to keep track of those customers so that you can send them an email saying, updated, we just added a couple modules into your course. You know, good news. We just added new modules to your course. Please enjoy them. Or let's say you had a promotion for your for your core offering. Let's say your core offering dropped at$2,000 and you have a sale and you want to, you want to offer people a 30% coupon. You don't want to send that coupon to everybody on your list. You want to be able to send it to just a couple people. So there's all these different things that we need our email service provider to do that Substack is just a terrible idea. Okay. I use kit.com. Kit.com is a really good way to a really great service for emailing your customers. It's simple, easy to use. It has a lot of capabilities that most email service providers make really complicated. I've used all kinds of email service providers over the years, but kit.com is my favorite. I'll talk a little more about that if you'd like in future podcast episodes. But so here's the tech stack that I recommend. Okay. Number one, I like circle.so because it gives us the power to really customize our experience. Sometimes I'm only delivering digital courses and programs in the seasons of my business where I'm busy, you know, and I don't have time to deliver live immersions and events and cohorts and accelerators like the one I'm doing now. So I don't always have an accelerator on the table. Right now I have a beautiful six-month offer that is like pretty rare for me, which by the way, get in there if you'd like to work with me for six beautiful months of building your YouTube channel at Brendaturner.com slash money. But as an aside, circle.so really helps me to customize. If I want to do live events, I can do that. If I want to create a community, I can do that. If I want to close my community, which I do periodically, I say, okay, everybody, we're going to take a three-week break. Semester's closed. Let's all relax. No work for the next three weeks or whatever. I can do that. You can't really do that on any of these other platforms. Kajabi, Mighty Networks, Searchy. Um, I already said Kajabi Teachable. Teachable's the closest, like second cousin to circle.so. But anyway, so circle.so, I'll put a link in the description of this episode. Inside of the YouTube Profits Accelerator, I also have a full tutorial walking you through setting up your circle.so. I love it so much. So I use circle.so, I use kit.com to promote my business. I love YouTube also for promoting my business. Another bit of tech that I love is SamCart. I love Samcart because it's a really nice checkout process for my customers and helps me to do upsells and order bumps. The last bit of tech I'd like to offer for my actual business that I really enjoy is Asana. Asana helps me to keep organized and all that stuff. But everything else, all the other stuff, um, there's one stand store. I can't stand stand store. That's another one that's like Substack, where you're paying all this money to what? To have a big confusing link tree and it doesn't tell anybody anything specific. Stand store is a overhyped, overrated, overpriced, junk software. I can't stand it. I'll also have to do a separate video just all about the tech stuff. But just to keep it really simple, one last time, I use circle.so for my all my delivery of my courses and my programs and my live events and my immersions and my accelerator because it's beautiful. I love uh kit.com for my emails. I love Sam Cart for my checkout process, and I love Asana to keep myself organized. And that's me keeping it super, super, super simple. Okay. Okay, my friend. So I hope you found this really helpful. If you did find it helpful, please go ahead and drop me a review. If you'd like to join the accelerator and get poppin' on all of this stuff and grow your business this year, like bananas, there are actually people in the accelerator. Olga, shout out to Olga. She just posted she validated her offering just last week. She said, Hey, I have a validated offer. That means people bought her thing and it didn't take long. Denise just had a win. She had a$5,000 launch, which is amazing. Thomas had a big win. He had a major, um, major video banger that got him tons of sales, like right out the gate. Tagan, just huge shout out to Tagan. I've always mentioned Tagan, but Tagan was started with me last year with zero subscribers, zero views. She now has over 500,000 views, over 20,000 subscribers. There's all kinds of wins happening in the YouTube Profits Accelerator. And I would love it if you join us at Brendaturner.com slash money. I'm going to close the doors pretty soon here. Um, as we fill up and as we kind of dive into the work, the doors are gonna close and then they'll open periodically throughout the next coming months. But um soon it's gonna be doors closed. And I haven't really promoted this as like an official launch because this is the first time I've ever done a six-month accelerator. So I'm seeing how it goes, and so far it's going way better than I ever could have could have imagined. And so if you'd like to get in there with me before I kind of close the doors as we dive deeply into our beautiful work, you can join me one last time at brendaturner.comslash money. I love you so much, and I'll see you in the next episode.