Try These 5 Simple Tweaks & Watch Money Flow In

The number one thing holding most business owners back when they come to me is that everything they’re doing is just way too complicated. We tend to overcomplicate our strategy, our content, and it completely blocks profits. The honest truth is that growing your business requires extreme simplicity—the simpler, the better.

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Transcript

SPEAKER_00 0:00

Well, hello there, you beautiful eternal being. In today's episode, I'm going to help you to grow your profits very quickly with the art of simplicity. I think the number one thing holding most business owners back when they come to me and I take a look at everything they're doing with their content, their offers, their business strategy, all of it, it's way too complicated. The way that we think about business tends to be overcomplicated. The way that we're approaching the whole thing tends to be overcomplicated. What this does is it really blocks profits because here's the honest truth to grow your business will require simplicity. The simpler, the better. And by the end of this episode, you'll have an idea of how to start simplifying today. These are some simple things that you can start implementing today in your business. And I'm going to jump right in to the first one. Let's simplify your menu. So when people go to your website, we want to make sure the menu is very simple. A common problem that I see with a lot of business owners is they put up a stand store and it's got a million and one links. And they put up a big convoluted menu on their website and it's got a million and one links. It's got like contact us, about media, interviews, press release, press kit, public speaking, my story as a child. There's like everything in their the kitchen sink. It's like a stew on the menu and the stand store situation. We don't want the link that people click on when they go to your profile to be a huge stew of random clickbait link situations. We want it to be a clear, cohesive journey. So here's my recommendation for simplifying your menu. Take a look at any of the links that you have on your profiles. Please, for the love of all that's holy, stop using Stand Store, but that's for a different episode. Use Stand Store if you like to use it. But if you're going to use something like a Stand Store, please make sure that you're only putting one link in there, at most two links. We don't want to give people more than two options to click on because when you do that, it confuses people and then they don't really pick anything. So one or two key links. What this forces us to do as business owners is get really clear about our strategy. What is the purpose of the links that we're going to have people click on? Also on the menu on your website. The purpose of a website is to help people to buy your stuff, to help people to really understand number one, what you have for sale, and number two, why they should buy it. And so anything on your menu that doesn't, all roads should lead back to that. Helping people to understand why they should pick you and helping people to understand what you have to sell. Any roads that don't lead to that, get them off your menu. So if you have a contact us situation on your menu bar, get it out of there. You put the contact us and all that other stuff. Feel free to put it on the footer of your website. But um, we don't need to put that in the menu. So my menu is very simple. I have a programs or work with me button. This is where my offerings live. You can go to Brendaturner.com slash shop to check those out. But you want a page where your offers live. Number two, you want a page for your free resources. I like a free gifts page. So you can have a couple freebies that you want to mention during your videos. You can mention a freebie or two during a video. Number three, you might want to have a blog page, but we can call this your show page, you know, the show. And maybe a free gifts button, a free course, free masterclass button. That free masterclass button could be a recurring webinar that people can have on demand. And that webinar could drive sales to your to your core offering. Okay, so that menu right there, what I just gave you, that's kind of like the gold standard in my book of maybe three links at most. And then maybe also an about button. If you want to put an about button, that's great. Put an about button up there. So that's what our menu should look like. If anything is on your menu right now, take a look at your menu. Is anything on your menu right now a cluttered distract distraction from what we just covered? If anything on your menu isn't leading them to the buy situation, get it out of there. Number two is to simplify your thumbnails. Simplify your thumbnails on YouTube. I'm such a proponent of simple thumbnails. And here's why. Your simple thumbnails are going to outperform any overly designed, overly complicated thumbnails every single day of the week. And I've had many people who come to the live trainings with me, whether it's at one of my live events or a training situation or a free training or whatever, I had lots of business owners say, but I feel like it will be boring. Here's the truth: clear and simple thumbnails will always draw the eye. It's like a magnet for the eye. The human eye really doesn't like clutter. So the more clutter and the more little doodads and trinkets and fancy designs you put on your thumbnails, the more it repels the human eye. The human eye can't stand the junk and the clutter. The simpler your thumbnails are, the better. So simplify your thumbnails. Take a look at your thumbnails right now on your YouTube channel. Are they very simple? Is it something that here's here's the kind of test, okay? If you open your YouTube channel and you glance at your channel and glance away, glance at your channel and glance away, glance at one of the thumbnails and glance away. Is it very clear on one glance, in a one-second glance, what the thumbnail is? Could somebody really would it grab the eye in one second or less? Or is it too complicated? Do people have to do algebra to figure out what the thumbnail is? Are you putting overly fancy designs or whatever? You just want to keep it really simple, okay? The simpler your thumbnails are, the more they're gonna get clicked. Number three is to simplify your content strategy. And this kind of ties in with our last tip: simplify your content strategy, meaning you're gonna pick one or two key platforms to really help people to discover your business. This is why I don't like getting on Instagram, because what is required of Instagram is a lot of clutter. Same thing with LinkedIn, same thing with basically all the other platforms. Why I like YouTube is because though it requires a little bit more effort, those pieces of content live for many months or years afterwards. And so instead of getting on Instagram all the time cluttering up our brains and cluttering up our schedule, and same thing with the LinkedIn stuff and the TikTok and all that stuff requires a great deal of um constant engagement with the platform, uh, we want to simplify the content strategy and do just a couple pieces of content per month on our key platforms. So my personal preference and what I teach about in my trainings is to do love-based content. So, love-based content in my book, what I teach is content that really transforms your customer before they even purchase from you. So that actually does require us to get really focused and honest about our content. It requires us before every bit of content leaves my business and gets into your ears or into in front of your eyeballs, I like to gut check is this content the most loving, most um comprehensive, most helpful piece of content I can possibly give my customer. You're my customer already. I'm already treating you like a customer. And I hope you can see there that when we deliver that kind of love-based content, it basically is putting the relationship between you and your customer. It's giving your customer this feeling of love and it's turning your customer into a customer before they've even purchased from you. Okay, so love-based content that's very simple. One deep hole is better than a thousand little shallow holes that don't really ever hit pay dirt. So one deep hole, meaning get rid of all the distracting nonsense, get rid of the Instagram, get rid of the TikTok. I'm not gonna proselytize about Instagram and TikTok today, but I highly recommend that you get off of those time-wasting, distracting platforms and just start simplifying your content strategy by by posting one good piece of content per month instead of 50 little pieces every day. That's my strategy and has been for the past 16 years. So I recommend you start an experiment posting one to two, or maybe three or four, you know, maybe one piece of content per week that's banging instead of a bunch of little shallow reels and stories and TikToks and all that stuff. Really simplify your content strategy. Number four is to simplify your schedule. Simplify your schedule, meaning take a look hour by hour each day at what you're doing with your time. Is all of that stuff essential? Do you absolutely need to be there for that thing? Or could you perhaps hire a virtual assistant? Here's my tip: anything that's involving checking emails, engaging with customers, customer support stuff, comment moderation, I really recommend you delegate that to a virtual assistant. Quick tip: don't give out your passwords. You assign an admin seat. You can Google that. Please don't give out your sensitive passwords, especially to your YouTube channel, to your virtual assistant, or to anybody else that's like nuclear codes. But do hire a virtual assistant and start delegating all the stuff that you don't really need to be doing. Another example of this is if you don't enjoy editing your YouTube videos, hire an editor. There's lots of really good editors on outwork.com, not sponsored, not affiliated. Start experimenting with getting stuff off of your plate. I personally love the editing process, but I'm always working with lots of business owners who just simply don't enjoy the process and who, if you're being honest with yourself, if you every time you do a thumbnail, you don't love the process and it's not really all that good, that's a really good chance to delegate. So it'll save you time and you'll get a better product if you just go ahead and pay somebody a hundred bucks off of upwork for a video or a piece of content that's gonna give you or generate tens of thousands of dollars possibly in sales. Okay. So simplify your schedule, do way less. Make sure that you're, you know, taking an honest look at your day, taking an honest look at how you're spending your time. Are you overcomplicating things? This is a very common thing that business owners do. We tend to be creative, we tend to want to do a million and one different things all at once. And then we say we put our hand on the back of our forehead, the back of our hand on our forehead and say, I'm so overwhelmed. I'm guilty as well. We are we're a dramatic bunch, business owners. So instead of doing that to ourselves, that's self-manufactured urgency and stress. Just simply clear off your plate. You know, depending on the season, you might have two or three assistants. One handles a customer service, one is in there giving your customer support in your actual programs. One is maybe scheduling appointments for you, taking podcast interviews or whatever, um, scheduling your podcast interviews for you, who knows? But we don't need to be doing every little thing. Another example of this, um, I have I have had multiple clients over the past couple of years who swear up and down that they have to do a certain thing in the business. And a lot of business owners who are kind of new and who haven't yet hit a consistent, profitable, like five-figure per month business, they argue for their limitations and their excuses and they'll say, I feel like I'm overwhelmed and I can't get everything done. There's not enough time in the day, and they have all these reasons why they need to do every little thing in their business. And they really don't. Um, a perfect example of this is quote unquote sales, sales calls, or um, many business owners swear up and down they need to be in the DMs, going back and forth with people to help them to apply for their program or to help them to purchase the program or whatever. And I'm actually a contrarian when it comes to this, where if you don't, if you don't want to buy my thing, I'm not gonna convince you to buy it. And that's one little piece of my business that I don't do. I don't take sales calls, I don't get in the DMs. You either do or don't want to work with me. And that's saved me, I don't know how many countless hundreds or possibly thousands of hours where I actually got to grow my business over these past 16 years instead of being in the DMs trying to convince one person every single day to please buy the thing, please work with me or whatever. Um, we're not doing that. I'm not doing that. A lot of other business coaches and teachers will say that's blasphemy. But the way that I like to run my business is I like to put out really good content that really transforms the viewer. They really get a good idea of who I am and how I work. And if they'd like to join one of my programs or group group trainings or whatever, they're more than welcome. You're more than welcome. The doors are open. Here's the by link. Come on in and join us. It's starting in a week, you know. Seats are limited. And I always keep seats limited. I open the doors for a limited time and then I shut them. If you want in, you come on in. If you don't, if you're not sure, you know, my virtual assistant answers the questions for me. They have some questions they might need answered. There's also a really comprehensive FAQ on the on the landing page. But I'm not gonna go back and forth kind of hand holding somebody, um, holding someone's hand, being like, oh, you know, you really, here's what I think. I just say, you know, if you're if you're interested, you're interested. If you're not, you're not. So this goes back to simplifying your schedule, meaning um we don't need to, we don't need to be in the DMs convincing people to buy our stuff. That's just my own take on it. And so that's a huge one that a lot of business owners are like, oh no, but I really need to get in the DMs. I hear it, I hear it all the time. I've heard it at least a couple hundred times over the past couple years. And no, you don't. You don't. You don't need to spend 45 minutes of your day going back and forth in the DMs with someone who's quote unquote not sure if they should work with you. There are if you if you stop doing that and you dedicate your time to creating banger content that really transforms your customers before they even get on one of your landing pages, you've already converted them. And you don't have to spend a bunch of time in the DMs trying to get a sale. Um, another thing that we can do with that is we can create an application process that'll automate the whole thing. So you can put a couple little questions in an application form on Google Docs or something. You can use type form or whatever, some kind of application form. I like Google Docs if you'd like to do something like this because it's free. So you can put together a form and put a little, they call it a Cinderella question where it's like, are you XYZ? And if they say yes or no, that'll give you a good indication of if they're ready to work with you or not. You can also just put an application form in Google Docs that asks them the questions you would ask them in a DM, and you can automate that whole process. And then if you feel compelled to get back to them or create an automation in Zap year that automatically gets back to them, you know, you can do that. But what I'm pointing to here is let's not overcomplicate things. Let's not argue for our limitations, let's not argue for um a bunch of time-wasting stuff. That's actually a form of self-sabotage that I see so often is business owners saying, ah, but I have to do it this complicated way, this is the only way. And it's like, okay, fine. If you are saying that it's the only way that you can do a certain thing, um, as they say, if you if you believe that it's true for you, it's true for you, and you get to keep that limitation. So simplify your schedule, do way less, and hire a virtual assistant. The last thing that I'm gonna offer is to simplify your mindset. So let's simplify your mindset about your business. Here's the honest to God's truth. If you have one good offer with one good content strategy, meaning pick one or two modes of communication with your customers, you simplify your schedule, you simplify your menu, meaning you simplify your mindset about the whole thing, um, this really will set you free. So the more complicated your mind tries to get about things, and it's like, um, here's a good, here's a good example. Uh I have a client who came to me with this idea that she really needed to have a certain kind of a playlist on her YouTube channel that would magically lead to sales. And I like that idea. It's a fine idea. But then we're getting into gridlock where she couldn't put up an offer page until she finished this playlist. And the playlist was like 30 videos long. And I was like, you really don't need to do that. And she had this idea of a certain thing that she wanted to create. Um, she had this whole convoluted kind of system that she wanted to put in place before she could actually just start making an offer and making sales. And that is such a common thing I see as well. People way overcomplicating and saying, but my business is uh special. And I know your business is special, but we don't need to overcomplicate things. Keep it really simple. We are solving one core problem for our customers. We're doing that with one key offer, or maybe two or maybe three at most, you know. A core offering promoted. You take that core offering that people actually want to buy, you get it in front of the right people with a good content strategy that's very simple. Hire people to do the stuff that you don't really need to be doing. And then enjoy the rest of your life. You know, you get sales coming in on a regular basis with this model. So really, really simplify, simplify, simplify, and then you get to enjoy your life. Okay. So hopefully you found this helpful. Just a quick heads up: the summer of love is gonna be starting soon. The summer of love is my immersion for business owners who are ready to grow their profits. It's called the summer of love and profits. So we're gonna be growing your profits this summer with some very grounded, powerful strategies that involve love-based content, love-based promotion, love-based delivery, and how to actually infuse love into your business so that you love your business and your customers love your products and buy them like hot cakes. So I'll be announcing the the doors will be opening soon. I'll be announcing the dates and all of that. That's coming very soon. And I just wanted to give you a heads up on that because that's gonna be uh something I send to your inbox. And when the tickets are sold out, they're sold out. So keep your eyes peeled. And when you see a link for the summer of love and profits in your inbox, you're definitely gonna want to scoop those up. Okay, my friend, thanks so much for your time today. I thank you so much also for you doing your life's work. I'll see you in the next episode.