Executive Perspective
Executive Perspective is a podcast that brings together top executives and business leaders from a wide range of industries to share their expertise, experiences, and insights.
Hosted by Danny Vander Maten, each episode explores emerging industry trends, key challenges, and the strategies that drive success in today’s business world.
Through candid conversations, guests offer valuable perspectives on leadership, innovation, and the lessons they’ve learned along the way. Whether you're an entrepreneur, executive, or business professional, Executive Perspective delivers thought-provoking discussions designed to inspire and inform.
Produced and underwritten by Cresa, the podcast is available on all major streaming platforms.
Executive Perspective
Behind the Magic of The Elf on the Shelf, with Christa Pitts, The Lumistella Company
In this episode of Executive Perspective, host Danny Vander Maten interviews Christa Pitts, co-founder and CEO of The Lumistella Company, the brand behind the beloved The Elf on the Shelf, Elf Pets, and Elf Mates. Christa recounts her journey from childhood experiences with the elf tradition to her early career in sales and as a QVC program host.
The conversation delves into the company’s family roots, the rigorous challenges faced, and the unwavering belief in their product that transformed a family tradition into a global phenomenon. Key insights cover the importance of hiring for growth, fostering a strong company culture, the role of family support, and thoughtful leadership. The episode also highlights the cultural impact of The Elf on the Shelf, crucial moments that propelled its popularity, and its global expansion. Further discussion includes Christa’s Madam Founder podcast, which features inspiring stories of female business leaders.
