Rocky Boy Health Center Prevention Department Podcast Series
We are promoting positive prevention messaging for the people
Rocky Boy Health Center Prevention Department Podcast Series
Rocky Boy Health Center Prevention Department Diem Jones & Documentation
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Our guest was here for a visit to the Rocky Boy Health Center. Diem Jones is an expert with Documentatiion. Documentation was the focus for todays discussion. Diem Jones is a thought leader, writer, poet/musician, multi-disciplinary producer, content-provider, and program designer. In addition to having directed creative writing programs on 6 US university campuses, his work as a writer has won critical acclaim in: books, anthologies, music videos, industrial films, documentaries as well as commercials. He is currently the COO of Penn Global Visions and CEO of All One Consulting. Diem is Vice-President with Institute for Community Evolution.
Hello everybody. This is Mike Jibo at the Rocky Boy Health Center Prevention Department Podcast. Today we have a special guest. I'll have him introduce himself and we'll talk about some topics.
SPEAKER_00Hey Mike, how are you? Thank you. My name is DM Jones. I'm really thrilled to be here at Rocky Boy Agency. And yeah, looking at all that you've accomplished here and things you're trying to do, I think it's fantastic. And more people need to know about it.
SPEAKER_03Yeah, thank you. So I know I met you yesterday in a group, part of the Rocky Vista University Medical Students, and you were documenting with your camera, it looked like. And so I thought it would be good to invite you to come talk about um how that what what that's about. And also us, we're also recording things, and we do videos and uh podcast audio, and we preserve those. We have them, and uh it's about uh letting people know we have a message. We want to help our people as far as doing outreach. Prevention has prevention is a lot of different things, but for us we want to look at all the things that are helpful for people that protect them, that things that are healthy, ways of coping, uh things that are um gonna make them feel good. Because we have uh a lot of people in recovery from uh various things from uh you know substance use, uh mental health. So our recovery movement is real strong and we promote that for our community and and and any of our relatives.
SPEAKER_00So documentation is really um multi-pronged. You know, when we talk about documentation, we must first decide who's our audience. You know, you mentioned your people, you know, which are my people, because we're all under one roof. But um when we document, we might say, okay, we want to have an educational component. We want to focus, you know, this particular project. Because nothing one of the things that we've m often fail at is trying to do too much with one too too much with at one time. You know, um so ex for example, when I say who's your audience? Documentation's also for fundraising. Right? Because the development department needs to have these really short video representations of the project. And if it's a project that exists versus a project that will exist. You know, so these are perspectives or angles that have to be brought into documentation. Um, I say fundraising is one use um promotion. I mean, if you want other people to learn, right? Which is a different kind of document, different things that you show, which can be the same images, but the narration may be different. You have to decide, as I say, who your audience is. If you're trying to reach mostly women, do you have a male announcer or a female announcer? You know, so it's it's um it's just something to a lot of times when we we make videos, we say, okay, well, we gotta document this. But you need to have what's your goal in mind before you start so your intentionality can come through in the final product. So you can say we reached our goal. You know, we wanted to we wanted to take up take a bit of time to instill in people to preserve our language. Okay, so that's a certain perspective. Now, when we document there's something called it's A role and there's B roll, as you know, right? So B roll could be used in four different projects, right? Because you're always gonna need to have an opening shot that's gonna show, let's say, in this case, the medical clinic. Okay, that won't change. Or, you know, um, and when do you do that? How do you do that? You know, what feeling are you trying to evoke in the audience? Are you trying to get them excited? Um, get them angry. You know, so all of these things, before you start, the more you know about your intentionality, your final product, your final goal, the better you'll then you'll say, Oh, I don't really need to shoot that person for five minutes when all I really need is about 10 seconds. That doesn't mean you shoot for 10 seconds, because as you know, when it hits the editing floor, you know, it's good to have um so um you know I I applaud what you're doing um from your perspective, you know. A everything here is just like my hugest embrace. And now you here you are, um, of your many responsibilities, you know, you're charged with documenting, what you're charged with um, you know, capturing the essence of of here, so that can be spread. And that's a uh a uh meritorious task. And obviously you're doing it well.
SPEAKER_03Thanks. Yeah, you know, I guess I I guess I what I'm thinking is when I'm when we're doing podcasts is really it's one of one thing it's like informative because we might talk about programs that people don't know about that we don't want them to know about. And and and two is just to um educate people on uh what we do in prevention. Like we do outreach, we do different things. We got a lot of cool things planned for the summer. We have the opening at the Mio tomorrow, the grand opening. And so we're really um I and I invite people from the clinic to um share what they're doing, uh things that are gonna help people that is available. And a lot of times it's um, you know, there's a lot of different default departments and with HIPAA and privacy and everything, you can only say so much, but we offer a lot of things with prevention that are, you know, we do an outreach, and so we let them know what we're doing, where we're gonna be, and and what we offer too, like you know, the different um opportunities for people to come in to get whether it's peer support uh specialist services or they can come talk to people and prevention. And we have uh Narcan uh crisis kits where like we have legs with Narcan condoms. We might have like resources where they 988 cards and they have like a warm line card, they can call here out outside the hours of you know eight to four thirty. All right and on weekends. So they like we just want to have like resources available because there of course there's a fentanyl crisis going on, so we we um try to provide as much as we can to people and um you know just like I don't know if you're familiar with the eight area, but there's a harm reduction um vending machine at the agency at the store. People can get different things there. Um the most popular thing I guess has been like the smudge kits. Um there's uh pregnancy test kits and uh you know there's uh a list of things that people can get. Cold on there's like cold weather gear, hat gloves, uh band-aids, there's a lot of things, and they did a like a uh survey on what people wanted to see there.
SPEAKER_00So that that's why your job is so huge, because every service is one more thing to capture, one more thing to promote, let's say. How do you make them aware? And one of the things that um what I've learned in my years of you know being in media production is that people have changed. You know, you can't now just put it on the page and expect them to read it, or have a CD and expect them to listen, or have a film. As many ways, as many senses as you can touch at once. That's why multimedia comes to play, whether you know, visual, um, you know, when you talk about oral, you've got music, you've got rhythms, you know, all of these things, so you know, we can wake them up, shake them up, and hopefully they'll get the message. But we've you know that's all part of the responsibility of the documentarian. So I hope you are going to eat your Wheaties so your shoulders can continue to blossom and get brought because you've got a big job.
SPEAKER_03I never thought about the marketing aspect of it.
SPEAKER_00Well, you you just said it. So you know, when you were talking about the narcan, the narcon problem, um you know, it's like everything that's here to make people aware that it's here. Yeah, you gotta market it. You know, now then you have to be when you market, what's our goal? Then you have to talk to, you know, who's in charge. And they might say, well, our goal is to increase our our uh the number of people who come to the facility by 40% by the end of the year. So now that's your how can you help make that reach that goal? They've got to do their job delivering the service, and you've got to do a job of promoting it.
SPEAKER_03Yeah, that's a good example. Yeah. You could use that. Yeah. Yeah. Increasing the outreach, have people get more access to services, and um, and I think it's and I think that another one thing that I can share about marketing is our um our our um swag. We have like um, like I got some different things with the logo on there.
SPEAKER_00So should I give you my sizes? Yeah. No, I would appreciate the swag. For those of you, we're just talking to each other, but it's so beautiful here. Um, I mean, just just just a little signage. Every sign here is blue and it's got a feather on it. Who does that? I mean, it's it's just it's beautiful, it it but that see also calms people. You know, when they look at something blue, because every color, so when we talk about senses, colors affect you differently. Colors affect you whether there's somebody wearing below their waist a certain color or above their waist. They affect you spiritually, they expect uh impact you physically also and emotionally. So, you know, you could get if you study it, you could say, okay, well, today uh I'm gonna have this objective. I want to move people, I want to s I want to make them angry, or I want to soothe them. Well, we know that red is one that has a tendency to raise people's blood pressure. Okay. Blue is a cooler, you know, different shades of blue. So all of that comes into you know, selection. And then at the same time, you can't be paranoid. You gotta say, look, this is what I feel like wearing today. But I just say be cognizant of how it affects other people. And if that's okay, you know, wear those bright, vibrant colors that may shock some, but maybe they need to be shocked.
SPEAKER_03Yeah.
SPEAKER_00Yeah. I mean, for years I've worked, um, I have worked with um a musical group called uh George Clinton and the Parliament Funcatelic, and you know, as colorful as all the stage uh staging has been, George Clinton is colorblind. Is he? This is a man who had every color you could imagine in his hair.
SPEAKER_01Yeah.
SPEAKER_00And um, you know, it's pretty amazing that you know he still to this day is colorblind.
SPEAKER_03Wow, I didn't know that.
SPEAKER_00Yeah, yeah.
SPEAKER_03But yeah, he yeah, he had a lot of times all of his videos, I see lots of color in his hair. Yeah. So yeah.
SPEAKER_00Yeah, but you know, it's you just you do have to be aware um of I mean, all of us. You know, how do we impact people when we walk in the door? Okay, it's important to think about it. You can be mindless if you want, but it's better, I find, to be intentional. And um like we have here. The intention was to serve this community by building this center. This is a state-of-the-art medical facility for those of you all who don't know. If you're in the area, I would suspect that Michael would like to have you visit. Yeah. Call Michael and get an appointment. He will give you the tour, and if you can find yourself leaving, lots of luck.
SPEAKER_03I think that's important too, like when you talked about the first few minutes or the impact, or like uh I haven't done an intro. I I did a few practices with some intros on here. And um, but listening to other podcasts, I know that there's like a real um, I don't know if you'd call it a uh like a standard introduction or maybe something that's impactful right away. I think that's interesting. I never I haven't practiced too much of that yet, but we just kind of jump right in and get going.
SPEAKER_00Good afternoon, ladies and gentlemen. We'd like to invite you to the Rocky Boy Health Center where we educate and empower our relatives to live well.
SPEAKER_03Right on.
SPEAKER_00You know, I mean you know, you've got to develop those little pieces that you can reuse. And um, you know, you want me to come back and help you do it or you know, yeah. You got my number.
SPEAKER_03You betcha. I think I'll I think that's a good insight to to really looking at all your experience and um and what you've been done doing over the years in production. Uh yeah.
SPEAKER_00Well, I come from a tribe called the Do Tribe. We are the tribe of doers. And as I explain it to people, I say yes, we do do. And then they get go off on a tangent of what doo-doo is. But yeah, do what you gotta do till you get done. And when you get done, don't wipe with TP because TP used to be a house on the prairie. So don't do that.
SPEAKER_03That's crazy. Okay. Yeah, so I know that I'm not sure how long you're gonna be around, but um, I just wanted to thank you for coming over and sharing some of your information and uh sharing with us with your experience. And uh I'm hoping you'll be around for tomorrow for the big event. Yeah, we'll be here for sure. All right, yeah.
SPEAKER_00So well, thank you for doing all that you're doing. Thank you for spending a little time with me. And um, you know, just congratulations again on uh raising the roof.
SPEAKER_03Thank you. All right, all right, take care.
SPEAKER_00Thank you.