Joe Lazer

In this episode of Never Work a Day, we sit down with Joe Lazer—best-selling author of The Storytelling Edge, Fractional CMO at Pepper, and the creator of a storytelling newsletter read by over 185,000 people each week—to explore why storytelling is the most essential skill of the AI era. From the limitations of AI-generated narratives to the deep human need for meaning and connection, Joe breaks down how storytelling fuels leadership, empathy, collaboration, and career longevity. We also dive into how building a personal brand rooted in authentic storytelling is the key to standing out in a job market dominated by automation. Whether you’re a creative, an executive, or someone navigating the future of work, this episode is packed with insights that will shift how you see your own story.

Learn more about Joe at https://www.joelazer.com