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The Solo Grind

Becoming Pitchworthy with KJ Blattenbauer

Jan 27, 2026 Episode 66

Teresa Schlup, The Original Caffeine Creative

Joining me today is KJ Blattenbauer, a publicist with 30 years of experience, who has seen just about everything when it comes to visibility. KJ and I talk about why so many of us hide behind our screens, and she shares what it actually looks like to step into your expertise without feeling awkward or salesy.

What I hope you take away from today's episode...

Visibility isn’t a “nice to have.” It’s an asset that supports you and your business long-term.
You don’t need more credentials to be visible. You need to own the expertise you already have.
Local visibility can be just as powerful (and sometimes more effective) than chasing social media reach.
PR doesn’t have to feel intimidating or out of reach. It can be practical, intentional, and aligned with how you actually run your business.
The questions your clients already ask you are often the best starting point for PR and visibility.
PR isn’t about chasing fame. It’s about building credibility and a business that lasts.
Your story matters. Sharing it thoughtfully helps people connect with you in a real way.

Mentioned in this episode...

Links to connect with me...

Book a Consult HERE! (https://caffeinecreative.io/consult/)
Email me HERE! theperfectblendcaffeinecreative.io