Beyond The Firewall - The Business Bytecast
Welcome to Beyond The Firewall: The Business Bytecast, where cybersecurity meets business strategy and IT innovation powers success.
Designed for C-suite executives and managers, this podcast explores how cutting-edge technology, from cyber risk management to outsourced IT services and fractional CTO leadership, transforms organizations. We tackle the challenges of securing your business in a digital world and highlight the opportunities that IT solutions like on-demand support bring to the table.
Join us as we go beyond the firewall to uncover the critical role cybersecurity and IT play in shaping the future of business.
Beyond The Firewall - The Business Bytecast
Episode 2 - Marketing Trends for 2025 with Carolina McCulloch
Summary
In this episode of Beyond the Firewall, Erez Zevulunov interviews Carolina McCulloch, founder of Digital Arkitechs. They discuss the evolution of digital marketing, the unique value proposition of Carolina's firm, and the challenges businesses face in today's marketing landscape. The conversation covers strategies for small businesses, the impact of AI on marketing, the importance of video content, and budgeting for marketing efforts. Carolina emphasizes the need for businesses to adapt to changing marketing trends and to view marketing as an investment rather than an expense.
Takeaways
- Digital Arkitechs focuses on automation in marketing.
- Understanding the target market is crucial for success.
- AI tools are transforming the marketing landscape.
- Video content is essential for engaging audiences.
- Small businesses should prioritize a strong online presence.
- SEO and local search are vital for visibility.
- Marketing should be viewed as an investment, not an expense.
- Businesses need to adapt to changing marketing trends.
- Collaboration with marketing agencies can provide fresh perspectives.
- Content creation should be consistent and relevant.
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